The News This Week: MarTech 360’s Weekly News Roundup Featuring Zeta Global, Emplifi, Hyatt, TikTok, Zuddl, Tonic.Ai
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Zeta Marketing Platform Becomes The First Marketing Cloud Available In AWS Marketplace
Zeta Global, announced the company will expand its long-standing work with Amazon Web Services (AWS), in which the Zeta Marketing Platform (ZMP) will be made available as the first marketing cloud in AWS Marketplace.
Vibenomics Announces $12.3M Series B Funding With Plans To Expand Its Network And Advertising Reach
Fueled by rising momentum in programmatic technology, national premier retail audio advertising provider Vibenomics has raised $12.3 million in Series B funding to support the launch of additional national networks in grocery stores, pharmacies, and convenience stores.
United Methodist Advertising Campaign Combats Summer Slump
Denominational advertising campaign from United Methodist Communications reminds us that local churches don’t take a break from serving and ministering to communities.
Emplifi Becomes TikTok Marketing Partner To Help Brands Unleash Power Of Video
Emplifi, announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program. Emplifi is part of an inaugural group of content marketing partners that will make it easier for marketers to scale their content on TikTok.
In Social Media news this week…
Hyatt Selects Tambourine For Digital Marketing Services
Hyatt has selected Tambourine, the Fort Lauderdale headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas.
The 2022 edition of Portada Insights Report, “E-commerce marketing in Latin America: data and lessons for brand executives”, in association with Comscore, analyzes the behavior of the audience on the web, apps and social media in the three largest markets in Latin America – Brazil, Mexico and Argentina.
In Mobile Technology news this week…
TikTok Names Open Influence Official TikTok Marketing Partner
Open Influence, a global award-winning creator marketing company, has officially been named one of TikTok’s hand-selected Marketing Partners.
Zuddl Launches Studio – A Video Production And Streaming Platform Made For Events
Zuddl, an event platform provider, launched Zuddl Studio – a powerful yet simple web-based video production and streaming platform that empowers companies, agencies, and freelancers to create broadcast-quality video content themselves.
In Marketing Analytics news this week…
Netskope Acquires WootCloud, Extending Zero Trust Capabilities To Enterprise IoT
Netskope, the leader in Security Service Edge (SSE) and Zero Trust, announced it has acquired WootCloud, an innovator in applying Zero Trust principles to IoT security.
Tonic.Ai Announces New Integration With Snowflake
Tonic.ai, the San Francisco-based company pioneering data mimicking and de-identification, has announced an integration with Snowflake, the Data Cloud company.
In Marketing Content news this week…
Axiom Space Selects Box To Power Cloud Content Management
Box, Inc., announced that Axiom Space, the leading provider of human spaceflight services and developer of human-rated space infrastructure, selected Box to power secure collaboration and content management across its workforce and drive new ways to work in the cloud.
Content Services Platforms Market by Vendor Assessment, Technology Assessment, Partner & Customer Ecosystem, type/solution, service, organization size, end-use verticals, and Region – Global Content Services Platforms Market Forecast to 2030, published by Market Data Centre, The Content Services Platforms Market is projected to grow at a solid pace during the forecast period.
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