Zappi Unveils Amplify AI and Amplify Hub to Deliver Instant, Predictive Performance Testing for Digital Video Ads

Consumer insights company Zappi has now unveiled its Amplify AI tool for predicting how ads will perform prior to their launch. In light of the growing shift in media spending towards high-traffic digital spaces, Amplify AI seeks to solve the problem of keeping up with the speed of content creation while still optimizing the ads.

Alongside the predictive testing capabilities, the company introduced the Amplify Hub a unified workspace built to centralize campaign insights, analyze cross-channel creative trends, and guide long-term advertising strategy.

Solving the Volume vs. Validation Dilemma in Digital Marketing

Modern marketing departments face an unprecedented volume of creative demands driven by social, creator, and digital channel requirements. This surge often outpaces the capacity of traditional market research methods. While high-performing creative assets can generate up to 12 times the profitability of weaker alternatives, modern timeline and budget constraints mean the vast majority of social video ads deploy without any initial consumer feedback.

Amplify AI bridges this gap by leveraging machine learning trained on millions of historical consumer survey points alongside synthetic respondents. Rigorously validated across hundreds of advertising studies, the tool predicts live human survey outcomes with an 84% accuracy rate, offering marketing teams a dependable mechanism for mitigating risk and protecting campaign ROI.

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“Even though it is well known that creative quality dominates media ROI, most creative approval decisions are made without ever hearing from a consumer not because marketers don’t value feedback, but because it hasn’t been practical to gather it at that scale,” said Aaron Kechley, CEO of Zappi. “We see AI as a way to change that. By continuously training on millions of real consumer responses and enriching them with each brand’s own consumer insights – Amplify AI helps marketers bring trusted consumer understanding into many more everyday decisions. AI can’t replace consumer research, but it’s helping make trusted consumer insight an instant, continuous part of how brands make decisions.”

Core Functional Value of the Amplify Suite

The combination of Amplify AI and the Amplify Hub provides enterprise marketing teams with three core capabilities:

• Agile Creative Testing: Brands can assess hundreds of variations of social videos within just a few minutes. Such efficiency enables the creative teams to discover which assets work best, invest more in successful media, and measure the audiences’ reactions immediately.
• Insights Management Consolidation: All testing insights are consolidated within one place via the Amplify Hub. By comparing the performance trends of various formats, platforms, and creative versions, the team receives useful guidelines to consider when creating future briefs.
• Balanced Campaign Assessment: Marketers can classify the assets by campaigns, channels, or markets and see how good they perform as a whole. The hub highlights gaps in performance while measuring the consistency of visual identity and branding in campaigns.

Availability

Amplify AI is immediately available to corporate clients across the United States and the United Kingdom, with a broader roll-out to additional global markets scheduled throughout the year. The integrated Amplify Hub is available to all active Amplify platform customers.