insights
Expert insights and analysis on marketing technology

OvareGroup Acquires Togetherwith to Expand Creative Capabilities
OvareGroup acquires Togetherwith, an Argentine creative agency, expanding its cross-continental network for growth across the Americas.

Marketers, Are You Prepared for a Post-TikTok World? Strategies for Navigating the Uncertainty Ahead
Trump delays TikTok's ban, creating uncertainty for marketers. How will your strategy adapt if TikTok disappears

Kaon Interactive Unveils Kaon Demo360+: Transforming B2B Customer Engagement
Kaon Interactive launches Kaon Demo360+™, an AI-powered platform transforming 3D tours into tailored, value-driven customer experiences.

Focused Image Acquires Blue Atlas Interactive to Boost Digital Marketing
Focused Image acquires Blue Atlas Interactive, marking its first acquisition and a major step in its growth strategy.

Ruder Finn Expands B2B Expertise by Acquiring Big Sky Communications
Ruder Finn acquires Big Sky Communications, enhancing B2B storytelling, customer marketing, and advocacy for top industry clients.

AppsFlyer Promotes Gal Ekstein to Chief Business Officer
AppsFlyer promotes Gal Ekstein to Chief Business Officer to lead go-to-market efforts during a key phase of profitable growth.

Unlocking the Secrets to B2B Customer Retention in the Martech Era
Maximize B2B growth in 2025 with customer retention strategies, Martech tools, and predictive analytics to reduce churn and boost profits.

pharosIQ Unveils Groundbreaking AI Enhancements, Elevating Precision in B2B Targeting and Lead Generation
pharosIQ advances AI-driven intent data tech, helping B2B teams identify high-value opportunities and accelerate conversions

Clay Raises $40M for GTM Development
Clay secures $40M Series B at a $1.25B valuation after 6x growth in 2024, empowering 5,000+ customers with its GTM development

Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers
Discover how premium video drives deep engagement, emotional connections, and lasting brand loyalty through captivating storytelling

Stagwell (Stgw) Launches In Italy With Appointment Of Diego Ricchiuti As Local Chief Executive Officer
Stagwell announced the launch of Stagwell Italy and the appointment of Diego Ricchiuti as the company's inaugural CEO of Italy

The Art of B2B GTM: Building Strategies that Scale and Succeed in 2025
Discover how to build a scalable B2B Go-to-Market strategy for 2025, aligning teams, leveraging data, and driving sustainable growth.
