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Expert insights and analysis on marketing technology

OvareGroup Acquires Togetherwith to Expand Creative Capabilities
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OvareGroup Acquires Togetherwith to Expand Creative Capabilities

OvareGroup acquires Togetherwith, an Argentine creative agency, expanding its cross-continental network for growth across the Americas.

Jan 29, 2025
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Marketers, Are You Prepared for a Post-TikTok World?  Strategies for Navigating the Uncertainty Ahead
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Marketers, Are You Prepared for a Post-TikTok World? Strategies for Navigating the Uncertainty Ahead

Trump delays TikTok's ban, creating uncertainty for marketers. How will your strategy adapt if TikTok disappears

Jan 28, 2025
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Kaon Interactive Unveils Kaon Demo360+: Transforming B2B Customer Engagement
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Kaon Interactive Unveils Kaon Demo360+: Transforming B2B Customer Engagement

Kaon Interactive launches Kaon Demo360+™, an AI-powered platform transforming 3D tours into tailored, value-driven customer experiences.

Jan 28, 2025
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Focused Image Acquires Blue Atlas Interactive to Boost Digital Marketing
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Focused Image Acquires Blue Atlas Interactive to Boost Digital Marketing

Focused Image acquires Blue Atlas Interactive, marking its first acquisition and a major step in its growth strategy.

Jan 28, 2025
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Ruder Finn Expands B2B Expertise by Acquiring Big Sky Communications
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Ruder Finn Expands B2B Expertise by Acquiring Big Sky Communications

Ruder Finn acquires Big Sky Communications, enhancing B2B storytelling, customer marketing, and advocacy for top industry clients.

Jan 28, 2025
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AppsFlyer Promotes Gal Ekstein to Chief Business Officer
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AppsFlyer Promotes Gal Ekstein to Chief Business Officer

AppsFlyer promotes Gal Ekstein to Chief Business Officer to lead go-to-market efforts during a key phase of profitable growth.

Jan 24, 2025
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Unlocking the Secrets to B2B Customer Retention in the Martech Era
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Unlocking the Secrets to B2B Customer Retention in the Martech Era

Maximize B2B growth in 2025 with customer retention strategies, Martech tools, and predictive analytics to reduce churn and boost profits.

Jan 23, 2025
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pharosIQ Unveils Groundbreaking AI Enhancements, Elevating Precision in B2B Targeting and Lead Generation
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pharosIQ Unveils Groundbreaking AI Enhancements, Elevating Precision in B2B Targeting and Lead Generation

pharosIQ advances AI-driven intent data tech, helping B2B teams identify high-value opportunities and accelerate conversions

Jan 23, 2025
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Clay Raises $40M for GTM Development
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Clay Raises $40M for GTM Development

Clay secures $40M Series B at a $1.25B valuation after 6x growth in 2024, empowering 5,000+ customers with its GTM development

Jan 23, 2025
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Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers
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Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers

Discover how premium video drives deep engagement, emotional connections, and lasting brand loyalty through captivating storytelling

Jan 22, 2025
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Stagwell (Stgw) Launches In Italy With Appointment Of Diego Ricchiuti As Local Chief Executive Officer
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Stagwell (Stgw) Launches In Italy With Appointment Of Diego Ricchiuti As Local Chief Executive Officer

Stagwell announced the launch of Stagwell Italy and the appointment of Diego Ricchiuti as the company's inaugural CEO of Italy

Jan 16, 2025
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The Art of B2B GTM: Building Strategies that Scale and Succeed in 2025
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The Art of B2B GTM: Building Strategies that Scale and Succeed in 2025

Discover how to build a scalable B2B Go-to-Market strategy for 2025, aligning teams, leveraging data, and driving sustainable growth.

Jan 9, 2025
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