insights
Expert insights and analysis on marketing technology

It's not the death of SSP, but the rise of SSP now and here’s why
Discover how SSPs are evolving to drive transparency, performance, and privacy compliance in digital advertising.

Horizon Media Holdings Appoints Bob Lord as President
Horizon Media Holdings, the parent company of Horizon Media, announced the appointment of Bob Lord as President.

Highwire Names Mike Steavenson EVP of Enterprise Tech
Highwire, is proud to announce the appointment of Mike Steavenson as Executive Vice President of its Enterprise Technology Practice

Infobip and Telekom Business Europe Partner to Help Businesses Connect with Customers
Infobip and Telekom Business Europe unite to enhance telco solutions, empowering businesses with omnichannel communication across Europe.

2X Acquires Intelligent Demand to Boost B2B Growth Services
2X acquires Intelligent Demand, merging B2B growth expertise with scalable execution to empower leaders to drive efficient.

Branching out: Nectar and Woodland Trust extend partnership to 2027
This collaboration allows customers to support vital conservation efforts while earning rewards for their everyday shopping.

AdCreative.ai's New Partnership Program Aims to Elevate Agencies with AI Innovation
AdCreative.ai, launched its Agency Partnership Program to help marketing and advertising agencies integrate AI into their workflows.

Zen Media Acquires Sevans PR
Zen Media acquires Sevans PR, merging Reputation+ with GTM Influence Model to redefine B2B and B2C marketing and PR strategies.

Omnicom and Interpublic's Unprecedented Merger Set to Disrupt the Advertising Industry!
This merger aims to create a premier marketing and sales company, combining their extensive marketing expertise

G2 Announces Integration with Buy with AWS
G2, the world’s largest and most trusted marketplace for B2B software and services, announced its integration of G2.com with Buy with AWS,

Bombora Appoints Jim Butler as New Chief Technology Officer
Bombora, the pioneer in B2B data solutions, announced the appointment of Dr. Jim Butler as Chief Technology Officer, effective immediately.

BrandRep Introduces Cutting-Edge Digital Marketing Solutions to Empower SMB
BrandRep leads small businesses in digital marketing with SEO, PPC, and social media, boosting visibility, engagement, and results.
