insights
Expert insights and analysis on marketing technology

LivePerson honored in Inc.'s 2024 Power Partner Awards for B2B excellence
LivePerson, a leader in digital-first customer conversations, made the 2024 Power Partners list for excellence in CRM.

Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent

Japan Airlines elevates global visual identity with Jellyfish
Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets

G2 Introduces New Capabilities to Help SaaS Marketers Connect Buyer Activity to Revenue
G2 introduces new features to help go-to-market teams drive value by connecting buyer activity to revenue outcomes

Rival Technologies & Reach3 Insights launch 'Voice of Market'
Rival Technologies and Reach3 Insights present "Voice of Market," a mobile-first tool that revolutionizes market research

Zendesk Builds on Complete Service Solution to Strengthen Human and AI Partnership
Zendesk's new AI agents and tools enhance omnichannel support, helping businesses deliver exceptional and scalable customer service.

Rules to curate by: the future is smart
Audience curation services, once a response to cookie deprecation, are now essential to global digital media strategies.

Third-Party Cookies Stay for Now—Time for Marketers To Rethink Privacy-First Strategies
Google delays third-party cookie removal in Chrome, giving marketers time to adopt privacy-first strategies and enhance user data control.

Horizon Media and Akkio Launch AI-Driven Marketing Era
Horizon Media announced a significant milestone in its data-driven marketing excellence and technological innovation developments

Cvent Partners with International Event Marketing Agency VOK DAMS
Cvent partners with VOK DAMS to enhance B2B events in the DACH region, providing expert support for impactful tech-driven experiences.

Horizon Media appoints Domenic Venuto as EVP, Chief of Product & Data
Horizon Media, announced the appointment of Domenic Venuto as Executive Vice President, Chief of Product & Data

MINT and Redmill Solutions Make Strategic Business Alliance to Revolutionize Advertising Workflows for Seamless Media Planning and Campaign Execution
Discover how MINT and Redmill Solutions are revolutionizing advertising with their integrated platforms for seamless media planning
