insights
Expert insights and analysis on marketing technology

impact.com announces 2025 UK Partnerships Experience event, iPX London 2025
impact.com, the world’s leading partnership management platform, has released details of the UK edition of its Partnerships Experience event

2024 Challenges & Trends in Digital Marketing + Adtaxi's Expert Predictions for 2025
Stay ahead in 2025 with Adtaxi's expert digital marketing strategies, AI insights, and trends to drive growth, engagement, and ROI

Viant Announces Direct Access Event at NASDAQ MarketSite
Viant announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the Customer Journey.”

Sitecore Symposium to Reveal Marketer-First AI Innovations, Co-created with Leading Brands, for Content Operations and Digital Experiences
Sitecore®, a global leader in digital experience software, will host its premier event, Sitecore Symposium.

What is Media Buying and Why is it Important?
Discover the essence of media buying and why it holds crucial significance in modern marketing strategies in this comprehensive article

5 Tips to Plan and Manage Your Marketing Budget for 2023
Here are top 5 things we recommend that every business should consider before planning the marketing budget for 2023

Mobile Marketing Predictions for 2023
In 2023 we can expect to see a wider range of channels used, on-trend ad creatives that push marketers even further, and analytics and AI

Why Is Offline Attribution A Complex Process For Marketers?
Most impactful outcome of offline attribution is that it provides data on in-store ROI. It is a metric to gauge the performance

Future proofing your legal business during a recession
Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines.

Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
As a mobile advertising veteran, I’ve seen just how misinterpreted the word “gamer” can be. On hearing “gamer,” many marketers immediately

BoomBox Director Explains Importance of Memorable Brand Mnemonic
In their latest episode, which has just been released, Voices' CEO David Ciccarelli welcomes guest speaker Joe Frustaglio from BoomBox

Bigo Live Introduces #Pride365 To Celebrate Diverse Voices Inspiring Viewers Around the Globe
In its 3rd year partnership with The Trevor Project, the world's leading social live-streaming app announces initiatives including brand partnerships, live performances and panel discussions.
