insights
Expert insights and analysis on marketing technology
Inside Spotify’s Composable Martech Stack: Personalizing for 600M Listeners
Inside Spotify's composable martech stack: Learn how warehouse-native data, ML pipelines, and AI drive multi-channel marketing for 600M listeners.
How Notion Turned Its Community into Its Most Powerful Marketing Channel
Explore how Notion built a billion-dollar B2B SaaS empire using community-led growth, global ambassador programs, and a viral template marketplace.
How Bank of America’s Erica Set the Standard for Conversational Marketing at Scale
Discover how Bank of America's Erica set the standard for conversational marketing. Learn how this AI assistant drives growth in regulated industries.
Inside Procter & Gamble’s Measurement Stack: How the World’s Biggest Advertiser Proves Marketing ROI
Discover how P&G allocates its $8B+ budget using MMM, incrementality testing, and AI to prove marketing ROI. Read the full Martech breakdown.
How Salesforce Runs ABM at Scale: The Stack, Signals, and Strategy Behind Their Enterprise Growth Engine
Master the account-based marketing strategy Salesforce uses to drive global enterprise growth. Learn how to leverage signals, partners, and data flow.
How Snowflake’s MarOps Team Powers a $3B+ Marketing Engine: Inside the Stack and the Playbook
Discover how Snowflake's marketing operations team powers a $3B+ growth engine. Explore their enterprise martech stack, attribution, and ROI metrics.
How Glossier Built a $1.8B DTC Brand with Email as Its Primary Growth Channel
Learn how Glossier engineered a $1.8B DTC engine using email marketing to drive 40%+ of revenue. Master list-building, segmentation, and flows.
Inside Disney’s Customer Data Platform: Unifying 200M+ Profiles Across Streaming, Parks, and Retail
Go inside Disney's CDP architecture. Learn how the media giant unifies 200M+ guest profiles across streaming, parks, and retail at enterprise scale.
Inside The New York Times’ Identity Stack: How One Brand Built an 11M Subscriber Empire Without Third-Party Cookies
Inside the NYT cookieless identity stack. Discover how a 11M subscriber empire used a first-party data architecture to beat cookie deprecation.
How Canva Built a $40B Brand with a Martech-Led, Product-First Growth Model
Discover how Canva’s product-first growth model and Martech stack drove a $40B valuation through viral loops, data-led personalization, & flywheels.
Inside Red Bull’s Video-First Martech Stack: How Content Became Their Most Valuable Marketing Asset
Discover how Red Bull's video-first martech stack turns media ownership into a competitive moat. Explore their AI production & CDP content engines.
How HubSpot Adapted Its Martech Content Strategy for the AI Search Era
Discover how HubSpot rebuilt its AI search content strategy using AEO, schema, & expert-led content to boost AI search visibility & organic growth.