insights
Expert insights and analysis on marketing technology
The Martech Playbook for AI-Powered 1:1 Personalization Across Web, Email, and Mobile
Scale AI-powered 1:1 personalization across web, email, and mobile. Discover our martech playbook covering data foundations, AI models, and workflows.
The Martech Playbook for Migrating to a Composable, Warehouse-Native Marketing Stack
Get the definitive playbook for architecting a composable, warehouse-native marketing stack. Migrate from legacy suites with zero campaign downtime.
The Martech Playbook for Building, Measuring, and Monetizing Brand Communities
Master your brand community strategy. Learn how to choose platforms, build engagement rituals, launch ambassador programs, and prove measurable ROI.
The Martech Playbook for Deploying Customer-Facing AI Agents That Actually Convert
Master the step-by-step framework to build, secure, and integrate customer-facing AI agents into your martech stack to boost revenue and conversions.
The Martech Playbook for Implementing Marketing Mix Modeling in the Privacy-First Era
Master modern marketing mix modeling. Deploy data pipelines, calibrate with incrementality, and build a unified MMM and attribution strategy.
1:1 Personalization at 1,000 Accounts: How AI Will Make Hyper-Targeted ABM Affordable for Mid-Market Brands by 2027
Learn how AI-powered account-based marketing collapses historic enterprise costs, bringing true 1:1 personalization to mid-market companies by 2027.
6sense vs. Demandbase vs. ZoomInfo: Which ABM Platform Wins for Modern Enterprise Marketing?
6sense vs Demandbase vs ZoomInfo? Discover which enterprise ABM platform wins for intent data, AI features, pricing, and your RevOps tech stack.
The Martech Playbook for AI-Driven Account-Based Marketing at Scale
Build an enterprise-scale AI-driven account-based marketing engine. Use our step-by-step playbook to scale intent data and generative content now.
The Rise of the Chief Marketing Operations Officer: Why MarOps Will Become a C-Suite Function by 2028
Discover why MarOps is moving to the C-suite. Learn how the Chief Marketing Operations officer will redefine tech, budgets, & board ROI by 2028.
The Martech Playbook for Building a World-Class Marketing Operations Function
Build a world-class marketing operations function. Learn to structure your team, audit your martech stack, govern data, and drive revenue growth.
The Martech Playbook for AI-Powered Email Lifecycle Orchestration
Master AI-powered email lifecycle orchestration. Automate dynamic content, subject lines, and send times to drive real revenue. Read our playbook!
The Martech Playbook for Implementing an AI-Native CDP from Day One
Implement an AI-native CDP with our definitive engineering playbook. Master real-time data ingestion, identity stitching, & enterprise governance.