insights
Expert insights and analysis on marketing technology
The Death of the Marketing Cloud: Why Composable Architectures Will Replace Suite-Based Martech by 2030
Discover how composable martech architectures will replace monolithic marketing clouds by 2030, including predictions on top market vendors.
Community Will Become the #1 Reported Marketing Metric by 2028 — Here’s Why CMOs Should Prepare Now
Discover why community-led growth will replace impressions as the #1 board KPI by 2028. Here is how CMOs can shift metrics to boost revenue today.
Every Brand Will Have a Voice: How AI Agents Will Replace Websites as the Primary Brand Interface by 2029
By 2029, AI agents will replace websites as the primary brand interface. Marketers must architect content, identity & integration today to survive.
The Death of Last-Click: Why Incrementality Will Become the Default Measurement Standard by 2028
Last-click attribution is dead. Discover exactly why incrementality measurement and causal ROI proof will be the default MarTech standard in 2028.
Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift, report finds
Retailers face a narrowing window to shape AI-driven commerce media before losing control of the value chain.
The Inbox of 2027: Why AI Assistants Will Become the New Gatekeepers of Email Marketing
AI assistants are the new gatekeepers of your email marketing. Discover the 2027 playbook for Sender-Side Optimization to protect your open rates.
The Answer for Marketers to America’s Growing ‘Trust Deficit’
As misinformation grows online, the gap between public trust and confidence in news media continues to widen.
The CDP Will Disappear: Why Data Warehouses and AI Will Absorb Customer Data Platforms by 2029
Discover why standalone CDPs will disappear by 2029 as Snowflake, Databricks, and AI absorb customer data activation. Check the enterprise playbook.
The Platform-Switching Tax: The Hidden Cost Every Multi-platform Seller Pays
Discover the hidden cost of platform switching for online sellers and learn how to streamline operations for faster growth.
Composable CDPs vs. Packaged CDPs: Which Delivers Faster Time-to-Value for Modern Marketing Teams?
Compare Composable vs. Packaged CDPs to find the ideal fit for your martech stack. Analyze the setup speed, costs, & integration depth to boost TTV.
InMarket and Yahoo DSP Partner to Drive Real-Time, Visit-Based Ad Optimization
InMarket partners with Yahoo DSP to help U.S. and Canada advertisers measure campaign performance and real-world conversions across channels.
SAP and S3NS Drive Sovereign Cloud Momentum in France; Thales Joins as Landmark Strategic Customer
SAP and S3NS partner to boost France’s digital sovereignty, with Thales adopting SAP private cloud on a secure, trusted cloud platform.