insights
Expert insights and analysis on marketing technology
InMarket and Yahoo DSP Partner to Drive Real-Time, Visit-Based Ad Optimization
InMarket partners with Yahoo DSP to help U.S. and Canada advertisers measure campaign performance and real-world conversions across channels.
SAP and S3NS Drive Sovereign Cloud Momentum in France; Thales Joins as Landmark Strategic Customer
SAP and S3NS partner to boost France’s digital sovereignty, with Thales adopting SAP private cloud on a secure, trusted cloud platform.
Basis Global and AnswerRocket Launch Strategic Partnership to Redefine Market Research in the Age of AI
Basis Global partners with AnswerRocket to transform market research using AI, improving insight quality without sacrificing speed or depth.
Predactiv Introduces New Lookalike Modeling Feature In The Predactiv Data Platform For Advertising Success and New Product Development
Predactiv launches Lookalike Modeling, enabling clients to quickly build and scale audience models with a simple push-button approach.
TapClicks Unveils SmartStory: AI-Powered Storytelling for Marketing Data
TapClicks launches SmartStory, an AI tool that turns live marketing data into ready-to-share presentations in minutes.
Domo Introduces Domo MMM, an AI-Driven Marketing Mix Modeling Solution for Real-Time Budget Accountability
Domo unveils AI-powered Domo MMM to help businesses measure marketing impact, optimize investments, and drive data-driven growth decisions.
iSpot Unveils SAGE, an Agentic AI Platform Built on Trusted Video Advertising Data
iSpot unveils SAGE, an agentic AI platform that automates ad intelligence, creative insights, and campaign optimization using advanced data analytics.
Moburst Launches Growth Labs Initiative to Enhance the Development of AI-Powered Solutions to Supercharge Client Growth
Moburst launches Growth Labs, an AI-powered solution suite designed to enhance client performance and accelerate digital growth.
Alesco Data Delivers Secure Third-Party Data via Databricks
Alesco Data partners with Databricks to deliver secure, enterprise-grade third-party data for analytics and AI.
PubMatic Launches AI Insights to Help Publishers Understand and Act on Demand Dynamics in Real Time
PubMatic launches AI Insights, giving publishers real-time demand intelligence to optimize monetization and make faster, data-driven decisions.
Stacker and Scrunch Partner to Help Brands Measure AI Search Visibility from Earned Media
Stacker and Scrunch partner to show how earned media impacts AI search visibility and brand authority in generative AI results.
InMarket Announces Natalie Bastian as Chief Marketing Officer
InMarket appoints Natalie Bastian as CMO to lead marketing strategy and strengthen its position as a market-shaping adtech company.