TikTok Collaborates with InMarket to Assess the Real-World Effects of Advertising Campaigns Using…
On September 30, 2024, InMarket, a leader in real-time marketing and measurement, announced a strategic partnership with TikTok to…
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Media & Growth
Lead Intelligence Metrics: What You Need to Track
Imagine being aware of your leads' degree of brand engagement, their willingness to purchase your goods, and even the most…
Omnicom Acquires LeapPoint
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital…
Dentsu Launches ‘House of Creators’ for Next Generation Content Creators
On September 10, 2024, Dentsu Group Inc. announced it is launching “House of Creators” to support next generation creators who…
New Engen Acquires Donut Digital
New Engen, a leading digital marketing agency, announced the acquisition of Donut Digital, a creative-led performance marketing…
IAS Expands AI Media Quality on YouTube for Brand Safety
Integral Ad Science, a leading global media measurement and optimization platform, announced that it will now offer its…
Gracenote and Amagi Partner to streamline FAST go-to-market for content publishers
Nielsen's Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based…
Inmar Intelligence Launches Commerce Fitscore™
Inmar Intelligence, a leading data and technology company, announced Commerce Fitscore™, the first solution of its kind that…
Creator Marketing Firm Pearpop Unveils PAIR, a New AI-Powered Review Platform for Brands
On September 25, 2024, Pearpop, a creator marketing company that facilitates brand collaboration with social media creators,…
Box Launches Box Hubs to Transform Enterprise Content Publishing
Box, Inc., the leading Intelligent Content Cloud, announced the general availability of Box Hubs. Box Hubs are simple,…