Kaltura and Descript Partner to Scale AI-Driven Enterprise Video Workflows
Kaltura has announced its strategic partnership with Descript, which will offer a new solution for video creation and editing…
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Media & Growth
Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach
Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and…
MarTech360’S Weekly News Roundup With Algolia, Oracle, Vonage, Idomoo, Marchex, CreatorIQ And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
CreatorIQ and YouTube Integration Brings Deeper Audience Intelligence to Creator Marketing
CreatorIQ has further enhanced its relationship with YouTube by integrating the Creator Partnership API, a platform that enables…
PubMatic and Untapped Growth Bring AI-Driven Media Buying to Independent Agencies
PubMatic has partnered with Untapped Growth to provide independent agencies with access to sophisticated "agentic" media buying…
LILT Unveils Assist: Autonomous AI Agent Transforming Global Content Operations
LILT, recognized as the best enterprise-grade multilingual AI solution, has recently announced the latest innovation in the field…
Raptive Introduces Duet: An AI Workflow Tool Empowering Creators to Compete in an AI-Driven Content…
Raptive, a renowned digital media company with a ranking in the top 10 globally, has announced the introduction of its latest…
Rakuten Advertising and Similarweb Partner to Unlock LLM Visibility for Brands
The company has partnered with Similarweb to bring advanced LLM (Large Language Model) visibility and performance insights to…
Comcast Advertising Launches ‘Outcomes’ to Unify Targeting and Measurement Across TV Ecosystems
Comcast Advertising has developed Outcomes, a new generation of targeting and attribution that can bring together campaign…
DoubleVerify and Spectrum Reach Partner to Bring Greater Transparency to Streaming TV Advertising
DoubleVerify has recently announced its strategic partnership with Spectrum Reach to enhance the transparency of program level for…