news
Latest updates from the marketing and martech industry.
Cognitiv Announces International Expansion with Vancouver Engineering and Data Hub
Cognitiv expands internationally with a new Vancouver engineering and data hub, supporting its work in big data, attribution, data governance & machine learning
Sprout Social Announces Winners of the Inaugural 2026 Social Intelligence Awards
Sprout Social announces its 2026 Social Intelligence Awards, recognizing brands using social data to uncover insights, improve customer care.
Unified Attribution Globally Available to All App Advertisers
Snapchat rolls out Unified Attribution, combining platform and MMP metrics to give app advertisers a unified view of cross-channel performance.
PUCPR and 404 Innovation Studio Launch ‘Never Stop Thinking’ Campaign Supporting Humanitas Code - a Free Protocol Built to Protect Human Thinking in the Age of AI
404 Innovation Studio and PUCPR launch the Humanitas Code, a 12-article protocol designed to preserve human judgment in AI conversations.
Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio
Triton Digital partners with RCS to bring programmatic advertising to over-the-air radio, enabling automated & data-driven monetization of broadcast inventory.
AlikeAudience Expands Audience Data Availability on Amazon DSP Audience Hub
AlikeAudience brings third-party audience segments to Amazon DSP Audience Hub, helping advertisers extend campaign reach beyond Amazon’s first party data signal
Docsie Launches AI Content Comparison for Documents, Videos and Knowledge Bases
Docsie expands Content Comparison, using AI to compare documentation, video, and knowledge content based on what teams need to understand.
From Passive Streaming to Active Commerce: KERV.ai and LG Ad Solutions Expand Global Interactive CTV Footprint
CTV advertising is moving beyond passive viewing as brands look to connect the living-room screen with digital engagement, targeting.
JOLT Launches Spark Intelligence in the U.S., Bringing Audience-Led Planning and Measurement to Digital Out-of-Home
JOLT launches Spark Intelligence in the U.S., using audience data and geospatial insights to help advertisers plan, activate, and measure DOOH campaigns.
LTK Brings Creator Marketing Into the Agentic Era With New Expanded Brand Platform Experience
LTK introduces an agentic experience for its Brand Platform, enabling marketers to plan, launch, optimize, and analyze creator campaigns.
The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai
The Trade Desk launches Kokai Zuma, adding agentic AI capabilities and simplifying navigation, learning, and measurement across its advertising platform.
Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk
Gracenote partners with The Trade Desk to bring content-level precision to CTV buying, enabling more targeted planning and program-level reporting.