news
Latest updates from the marketing and martech industry.
Tracer Partners with Comcast's Universal Ads to Modernize Advertising Operations
Tracer partners with Comcast’s Universal Ads to unify operational & revenue data, providing real-time visibility into campaign delivery, investment, forecasting
impact.com Powers Minecraft's First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology
impact.com reports Q2 growth, adding 700+ customers while expanding AI-powered platform capabilities and partnership-driven commerce solutions.
Adobe and Azira Launch Cross-Border Footfall Measurement for Global Advertisers
Azira partners with Adobe to bring international footfall attribution to Adobe Advertising DSP, helping advertisers measure cross-border store visits.
Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home
Big Happy partners with Veridooh to bring independent verification to DOOH campaigns, giving advertisers greater transparency through verified plays.
CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS rebrands as Nutcake, bringing its creator campaign platform and AI-powered assistant under one name to automate workflows and analyze performance.
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
LoopMe expands PurchaseLoop with CPI and CPA optimization, helping advertisers use brand campaign insights to improve lower-funnel performance and acquisition.
KAI brings AI-assisted storytelling into real production workflows with trials launching at IBC 2026
KAI, an AI-powered storytelling platform from Gestmusic and Amplify, will showcase its technology at IBC2026 in Amsterdam from September 11–14.
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies
Metricool’s 2026 AI study finds 95% of social media professionals use AI, with 75% using it daily, highlighting AI’s growing role in social marketing.
Captello Launches CapChat™, the Industry's Most Advanced and Automated Analytics Platform Ever Built for Events
Captello launches CapChat, an AI intelligence layer that lets users query live event, engagement, and revenue data using natural language.
Nexxen Introduces Standardization of Smart TV Home Screen Advertising
Nexxen standardizes Smart TV home screen ad specifications across OEMs, simplifying campaign activation & reducing complexity from fragmented inventory formats.
LT.agency Scales Multi-Location Ad Campaigns Without Adding Headcount; Cuts Ad Refresh Time by 98% with Fluency
LT.agency reports a 98% reduction in ad update time after using Fluency’s agentic automation for search and social campaigns across local markets.
DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers
DeepIntent partners with Vistar Media to bring premium DOOH inventory to its DSP, helping healthcare marketers reach audiences with targeted advertising.