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Latest updates from the marketing and martech industry.
DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers
DeepIntent partners with Vistar Media to bring premium DOOH inventory to its DSP, helping healthcare marketers reach audiences with targeted advertising.
Chief Media Acquires AMZ Advisers and Reach Social, Expanding Access to Amazon and TikTok Shop Retail Platforms
Chief Media acquires AMZ Advisers and its stake in Reach Social, expanding commerce capabilities across Amazon, TikTok Shop, marketplaces, and social commerce.
Townsquare Announces Strategic Digital Advertising Partnership with Midlands Media Group
Townsquare Media partners with Midlands Media Group to expand digital advertising solutions and strengthen its presence in local U.S. markets.
Omneky Launches Self-Service ChatGPT Advertising
Omneky enables advertisers to launch ads on ChatGPT, expanding its platform across social, search, and conversational AI channels.
InMobi Advertising Launches A Conversational AI Agent for Media Buyers
InMobi Advertising launches a conversational AI agent in Buyer Hub to help media buyers discover inventory, build deals, and optimize campaigns.
Acclaro Redefines Augmented Translation with an AI-Orchestrated Localization Solution, Built to Accelerate Global Growth
Acclaro launches an AI-powered translation solution combining artificial intelligence and human expertise to improve speed, consistency, and cultural relevance.
Fluency Gives Advertisers the Orchestration and Governance Infrastructure They Need to Trust AI With Millions in Ad Spend
Fluency provides governed AI infrastructure for large-scale adv, helping brands and agencies automate campaigns safely across search, social, & programmatic.
MobileFuse Taps Adstra's Identity Data to Deliver Better Addressability for Buyers
MobileFuse partners with Adstra to strengthen identity resolution and addressability, helping advertisers connect fragmented audience signals
Adte partners with Haystack News as US election CTV ads heat up
Adte partners with Haystack News to expand CTV news inventory as political advertising on connected TV continues to grow.
Eyeota and Zeotap Data Partner to Integrate New Audience Solutions for Advertisers into Amazon DSP
Eyeota partners with Zeotap Data / ROQAD to bring global B2C & B2B audience data to Amazon DSP, enabling streamlined audience activation across inventory.
Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™
Jellyfish expands its Share of Model™ Platform with AI Ads Optimisation, adding cross-channel media insights for ChatGPT, TikTok, DV360, YouTube, and Reddit.
Pubmatic Launches Governance Architecture For Agentic Advertising On Agenticos
PubMatic launches customizable AI guardrails for autonomous advertising, enhancing campaign governance, transparency, and advertiser control.