Media & Growth

Plat4orm and Edge Marketing announced a strategic partnership to help organizations in regulated industries adapt to changing…

Yobi and Rain are collaborating together to develop a new benchmark for performance-based advertising, where technology that uses…

Pathformance, a leading data-driven measurement and consumer activation platform for consumer packaged goods (CPG) brands and…

The Trade Desk, a leading global advertising technology company, announced the appointment of Sarah Gavin as Chief Marketing…

New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable,…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade…

In the last year, the chatter regarding GEO has gotten loud. The marketers now know for sure that if the conversational engines…

Magnite has introduced Magnite Orchestration, a new coordination layer designed to accelerate the adoption of agentic advertising…

DoubleVerify, the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes,…