Stop Treating User Generated Content Like Free Content (How to Build a Value Exchange That Actually…
For more than fifteen years in B2B tech marketing, I’ve seen many trends rise and fall. I’ve written for platforms that need both…
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Media & Growth
gen.video Acquires Lionize; Unites Creator Discovery with Commerce
Streamlining influencer discovery and creator collaboration for brands. Tracking not just engagements but outcomes across TikTok…
ROR Expands with Acquisition of Digital Marketing Agency Incline Marketing
ROR Partners, LLC, a portfolio company of Gemspring Capital and a leading data-driven, AI-powered performance marketing firm,…
The Trade Desk Expands Gen AI Creative Marketplace in Kokai With Rembrand
Rembrand Joins Existing Partnerships With Innovators Such as Bunny Studio, Nova and Spaceback, to Help Advertisers Unlock…
Stagwell’s PRophet Expands Partnership with Hootsuite to Power the Future of Social and Media…
Hootsuite deepens integration with PRophet to centralize social media listening, enrich journalist data, and become a preferred …
PromoRepublic Uncovers AI-Powered Local Marketing Solution to Activate Brands and Locations in Brand…
PromoRepublic, a leading data-driven multi-location marketing platform with a strong presence in the US, Australia, and Europe,…
Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and…
Adobe extended its leadership in creative ideation with a major expansion of Adobe Firefly — the destination for…
The Hidden Costs of Personalized content: Is the ROI Worth the Martech Spend?
Personalized marketing grabs our attention like a siren's call. It delivers content that addresses our biggest concerns. It also…
Stagwell Launches Unreasonable Studios (UNR), a New Full-Service Creative and Production Powerhouse
Stagwell, the challenger network driving modern marketing transformation, has officially launched Unreasonable Studios (UNR)—a…
Button Unveils Creator Media, Fuels Retail & Creator Ads
Button, the creator commerce and retail media platform, announced its newest innovation, "Creator Media," in a groundbreaking…