news
Latest updates from the marketing and martech industry.

Intuit Promotes Branimir Iossifov to Marketing Director, International
Intuit promotes Branimir Iossifov to Marketing Director, International, expanding his remit across EMEA, APAC and LATAM.

John Quinn Joins ProspectBase as Vice President of Marketing
ProspectBase appoints John Quinn as Vice President of Marketing, bringing B2B demand generation, buyer intelligence and lead quality expertise to the role.

Sello Aglamaz Joins WPP Media as VP of Connected Commerce and Consultancy
Sello Aglamaz joins WPP Media as Vice President of Connected Commerce and Consultancy, focusing on commerce, consulting, data and marketing strategy.

Calix Welcomes Juergen Lindner as Chief Marketing Officer
Calix Names Juergen Lindner as Chief Marketing Officer, bringing global technology marketing experience across product, GTM strategy & business transformation.

RAD Amplify Appoints Danny Lee as Sales Director
RAD Amplify appoints Danny Lee as Sales Director, focusing on strategic brand partnerships and creator marketing programs, bringing over a decade of experience.

Snowflake Promotes Owen Hartnett to Head of EMEA Product Marketing
Snowflake promotes Owen Hartnett to Head of EMEA Product Marketing, overseeing go-to-market messaging, positioning and marketing programs across data.

Brian DeHaan Joins Marketbridge as Managing Director, Growth & Solutioning
Marketbridge appoints Brian DeHaan as Managing Director, Growth & Solutioning, focusing on strategy, creativity, data, technology and scalable growth solutions.

David Weiner Joins OpenAI as GTM Leader for Digital Native Companies in EMEA
OpenAI appoints David Weiner as a GTM leader for digital native companies across EMEA, bringing 15 years of technology experience from Amazon, AWS and Google.

Lightspeed and ShipStation Partner to Unify In-Store and Online Fulfillment
Lightspeed partners with ShipStation to integrate shipping and logistics capabilities, enabling retailers to manage and automate fulfillment within platform.

Locala Introduces Adaptive Advertising, Setting the Foundation for Its Next Phase of Growth
Locala launches Adaptive Advertising globally, connecting market dynamics, consumer behavior and business signals to inform media strategy.

MFour Expands Digital Ad Exposure Intelligence to ChatGPT and Audio Streaming Platforms
MFour launches OmniTraffic Digital Ads, expanding ad exposure measurement across AI, streaming, audio and social platforms with unified consumer identity data.

Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost
Optimizely introduces purpose-built AI models for marketing, delivering up to 10x greater cost efficiency than state-of-the-art LLMs in early testing.
