news

Lightspeed partners with ShipStation to integrate shipping and logistics capabilities, enabling retailers to manage and automate fulfillment within platform.

Locala launches Adaptive Advertising globally, connecting market dynamics, consumer behavior and business signals to inform media strategy.

MFour launches OmniTraffic Digital Ads, expanding ad exposure measurement across AI, streaming, audio and social platforms with unified consumer identity data.

Optimizely introduces purpose-built AI models for marketing, delivering up to 10x greater cost efficiency than state-of-the-art LLMs in early testing.

NIQ & Similarweb collaborate on Agentic Commerce Measurement to help brands, retailers and platforms understand purchasing behavior in an increasingly economy.

MarTech360’S Weekly News Roundup With Innovid, Comscore, WPP Media, ElevenLabs, OpenAI, Sinch, LoopMe, Groupon And More!

Gupshup launches its Voice AI Platform, enabling businesses to build and deploy AI voice agents for support, sales and operational calls.

Capacity raises more than $54 million in Series E funding, bringing total funding to over $159 million as the company surpasses $100 million in ARR.

Agile & Co Unveils Core, an AI-powered marketing platform designed to help local service businesses generate booked jobs through AI driven marketing strategies.

Comscore expands its AI Intelligence capabilities to measure sponsored chat-based advertising and its impact on digital traffic, engagement & consumer behavior.

Omnicom Media appoints Mike Feldman as Global Head of Commerce, expanding his remit across media, retail, identity, AI and measurement.

Veeam Software appoints Francisca Segovia as Director of Product Marketing, Platform, focusing on product positioning, customer needs and go-to-market strategy.