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Latest updates from the marketing and martech industry.

Kargo Deepens Partnership With HP Media Network for Programmatic Advertising
Kargo expands its HP Media Network partnership to power programmatic access to HP Spotlight’s premium on-device advertising.

Stirista Acquires Alesco Data to Expand Customer Intelligence Capabilities
Stirista acquires Alesco Data to strengthen identity-based marketing, customer intelligence, and audience analytics for enterprises.

Podean Acquires Social Commerce Club to Expand Global Social Commerce Leadership
Podean acquires Social Commerce Club to expand TikTok Shop, creator commerce, and AI-powered social commerce solutions.

XR Launches XR ONE to Unify Advertising Operations With AI
XR launches XR ONE, an AI-powered advertising operations platform that unifies workflows and streamlines campaign management.

Raptive Launches Apex to Help Media Companies Maximize Ad Monetization
Raptive launches Apex to help publishers maximize ad revenue with AI-driven optimization and expert support.

INVIDI Technologies and Google Expand Addressable Advertising to Unconnected TV Set-Top Boxes
INVIDI and Google enable addressable TV advertising on millions of unconnected set-top boxes through Google Ad Manager.

Agentio Expands AI-Powered Creator Advertising to Facebook and Instagram
Agentio expands to Meta, enabling AI-powered creator ad campaigns across Facebook, Instagram, and YouTube from one platform.

Exchange Solutions and Baesman Partner to Advance AI-Driven Loyalty Programs
Exchange Solutions and Baesman partner to deliver AI-powered loyalty, CRM, and multichannel marketing for retailers.

Omilia Introduces Native AI Voice Technology for Enterprise CX
Omilia launches Lexis, a generative AI voice model delivering lifelike, low-latency speech for enterprise customer experiences.

TIME Strengthens Digital Publishing With Contentstack’s AI Platform
TIME adopts Contentstack’s Agentic Experience Platform to deliver AI-powered digital publishing and personalized content.

RainFocus Launches AI Agent Connectivity to Unlock Real-Time Event Data with MCP Profiles
RainFocus launches AI Agent Connectivity with MCP Profiles for secure, real-time access to live event data.

Profound Launches Ads Studio to Optimize Advertising Across AI Search Platforms
Profound launches Ads Studio to help brands create and optimize advertising campaigns across AI search platforms.
