Quick Byte

SONA, which stands for Strategic Optimization with Next-generation Audience, is Ogury’s newest agentic advertising product aimed…

An agreement has been reached where Accenture will purchase Whalar, which is a market leader in creator agencies, from Whalar…

NV2 (Napster Video Model 2) has been introduced by Napster as a conversational video model that offers real-time support to…

EDO has come out with Ad EnGage Optimize, an AI-powered tool for optimizing TV ad campaigns in real-time. It uses…

At WOO London 2026, Perion announced some new stuff for Programmatic Digital Out-of-House ads. They wanna make…

InMobi Advertising has announced a strategic partnership with Scope3 to introduce the industry’s first agentic seller, making its…

RudderStack announced the launch of RudderAI, a comprehensive suite of CLI, MCP tools, and autonomous agents designed to enable…

Lifesight has launched its new solution called “MCP” (Model Context Protocol), which is expected to provide…

Optimove is making its debut with Optimove AI, an all-in-one marketing AI platform designed to bring AI…

Measured has officially rolled out its MCP (Model Context Protocol) Server. Marketers will now be able to…