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Latest updates from the marketing and martech industry.

Ogury Introduces SONA to Bridge the Gap Between Audience Planning and Campaign Execution
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Ogury Introduces SONA to Bridge the Gap Between Audience Planning and Campaign Execution

Ogury launches SONA, an AI-powered advertising solution that unifies audience planning and campaign delivery across channels.

Jun 10, 2026
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Napster Unveils NV2 to Make Multimodal AI Video Agents More Accessible
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Napster Unveils NV2 to Make Multimodal AI Video Agents More Accessible

Napster launches NV2, a real-time conversational video AI model that enables cost-effective multimodal assistants for enterprises.

Jun 9, 2026
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RudderStack Unveils RudderAI to Drive Agentic Workflows Within Snowflake's AI Data Cloud
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RudderStack Unveils RudderAI to Drive Agentic Workflows Within Snowflake's AI Data Cloud

RudderStack launches RudderAI, a suite of AI agents and tools that automate customer data workflows and accelerate business insights.

Jun 4, 2026
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Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and Claude
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Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and Claude

Lifesight launches MCP, enabling marketers to access campaign attribution and performance insights through AI tools like ChatGPT and Claude.

Jun 3, 2026
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Measured Launches MCP Server to Connect Marketing Performance Data With AI Platforms
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Measured Launches MCP Server to Connect Marketing Performance Data With AI Platforms

Measured launches MCP Server to connect marketing performance data with AI tools like ChatGPT and Claude for actionable insights.

May 29, 2026
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Templafy Launches MCP to Bring Governance and Brand Control to AI-Generated Documents
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Templafy Launches MCP to Bring Governance and Brand Control to AI-Generated Documents

Templafy launches MCP to help businesses maintain AI-generated content compliance, governance, and brand consistency.

May 29, 2026
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Attentive Showcases Next-Generation Agentic AI Innovations for Personalized Marketing at Thread 2026
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Attentive Showcases Next-Generation Agentic AI Innovations for Personalized Marketing at Thread 2026

Attentive unveils agentic AI marketing innovations to automate personalization and improve customer engagement across channels.

May 27, 2026
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Interact Expands Agentic AI Capabilities With Smarter Enterprise Search and Workflow Automation
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Interact Expands Agentic AI Capabilities With Smarter Enterprise Search and Workflow Automation

Interact launches AI-driven workplace tools with content moderation, enterprise search, and Workday integration for better efficiency.

May 26, 2026
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AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities
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AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities

AppsFlyer launches Web Performance Measurement, unifying web and app attribution to deliver deeper cross-platform marketing insights.

May 22, 2026
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TransUnion and Google Expand YouTube Attribution to Improve Cross-Channel Marketing Measurement
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TransUnion and Google Expand YouTube Attribution to Improve Cross-Channel Marketing Measurement

TransUnion and Google integrate YouTube into MTA solutions to help brands measure video ad performance and campaign impact.

May 21, 2026
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Sprinklr Launches Social Index to Measure How Brands Win High-Impact Consumer Moments
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Sprinklr Launches Social Index to Measure How Brands Win High-Impact Consumer Moments

Sprinklr launches Social Index, a benchmarking tool that measures brand engagement and audience interaction across social media platforms.

May 20, 2026
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Observe.AI Launches Companion Agent to Strengthen AI-Human Collaboration in Customer Service
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Observe.AI Launches Companion Agent to Strengthen AI-Human Collaboration in Customer Service

Observe.AI Unveils Companion Agent, helping service teams with real-time guidance, compliance support, workflow automation, & call summaries.

May 18, 2026
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