news
Latest updates from the marketing and martech industry.

Ogury Introduces SONA to Bridge the Gap Between Audience Planning and Campaign Execution
Ogury launches SONA, an AI-powered advertising solution that unifies audience planning and campaign delivery across channels.

Napster Unveils NV2 to Make Multimodal AI Video Agents More Accessible
Napster launches NV2, a real-time conversational video AI model that enables cost-effective multimodal assistants for enterprises.

RudderStack Unveils RudderAI to Drive Agentic Workflows Within Snowflake's AI Data Cloud
RudderStack launches RudderAI, a suite of AI agents and tools that automate customer data workflows and accelerate business insights.

Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and Claude
Lifesight launches MCP, enabling marketers to access campaign attribution and performance insights through AI tools like ChatGPT and Claude.

Measured Launches MCP Server to Connect Marketing Performance Data With AI Platforms
Measured launches MCP Server to connect marketing performance data with AI tools like ChatGPT and Claude for actionable insights.

Templafy Launches MCP to Bring Governance and Brand Control to AI-Generated Documents
Templafy launches MCP to help businesses maintain AI-generated content compliance, governance, and brand consistency.

Attentive Showcases Next-Generation Agentic AI Innovations for Personalized Marketing at Thread 2026
Attentive unveils agentic AI marketing innovations to automate personalization and improve customer engagement across channels.

Interact Expands Agentic AI Capabilities With Smarter Enterprise Search and Workflow Automation
Interact launches AI-driven workplace tools with content moderation, enterprise search, and Workday integration for better efficiency.

AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities
AppsFlyer launches Web Performance Measurement, unifying web and app attribution to deliver deeper cross-platform marketing insights.

TransUnion and Google Expand YouTube Attribution to Improve Cross-Channel Marketing Measurement
TransUnion and Google integrate YouTube into MTA solutions to help brands measure video ad performance and campaign impact.

Sprinklr Launches Social Index to Measure How Brands Win High-Impact Consumer Moments
Sprinklr launches Social Index, a benchmarking tool that measures brand engagement and audience interaction across social media platforms.

Observe.AI Launches Companion Agent to Strengthen AI-Human Collaboration in Customer Service
Observe.AI Unveils Companion Agent, helping service teams with real-time guidance, compliance support, workflow automation, & call summaries.
