news
Latest updates from the marketing and martech industry.

NiCE and Konecta Expand AI-Driven Customer Experience Through Strategic Partnership
NiCE and Konecta partner globally to accelerate AI-first customer experience solutions powered by agentic automation technologies.

Etech and CallMiner Join Forces to Scale AI-Driven Conversation Intelligence Services
ETech partners with CallMiner to deliver AI-powered conversation intelligence, analytics, and coaching solutions for contact center operations.

Ooma Launches AI-Powered Capabilities to Modernize Business Communications
Ooma launches Ooma AI, adding smart call handling, AI receptionists, transcriptions, and customer insights to boost business efficiency.

Adthena Unveils Industry-First Intelligence Platform for ChatGPT Advertising
Adthena launches the first intelligence platform for ChatGPT ads, helping brands track prompts, competitors, and ad performance insights.

Pixability Introduces Pixability360 to Streamline YouTube Advertising and Creator Strategies
Pixability launches Pixability360, an AI platform unifying YouTube ads, creator partnerships, and organic content for consistent brand experiences.

Cloudinary Launches AI Agents to Simplify Enterprise Media Management and Brand Governance
Cloudinary launches AI agents to automate visual media management, helping enterprises organize, edit, and maintain brand consistency at scale.

Highspot Launches GTM Agent to Turn Strategy into Scalable Revenue Execution
Highspot launches GTM Agent, an AI tool that bridges strategy and execution, aligning teams, identifying gaps, and driving real GTM results.

Bloomreach Unveils Loomi AI for Shopify to Simplify Scalable Personalization
Bloomreach has introduced Loomi AI for Shopify, which will allow merchants to create advanced personalized experiences.

Datasite Introduces MCP Server to Securely Integrate AI Assistants with Deal Workflows
Datasite has launched its MCP server, which allows for the easy integration of their Virtual Data Room (VDR) with AI assistants.

Magnite Unveils AI-Powered Intelligent Assistance for Programmatic Advertising Workflows
Magnite has unveiled an AI technology that will seek to help decision making and make operations more efficient for media owners and buyers.

Avid and Google Cloud Partner to Bring Agentic AI into Media Production Workflows
Avid & Google Cloud partner to embed generative & agentic AI into media editing, enabling automated tagging, analysis, and content creation.

Windfall Launches Market Insights for Real-Time TAM Intelligence
Windfall launches Market Insights, an AI-native platform delivering weekly household-level market intelligence for smarter TAM decisions.
