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Latest updates from the marketing and martech industry.

Zeta Global Launches Athena to Usher in the Era of Superintelligent Marketing
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Zeta Global Launches Athena to Usher in the Era of Superintelligent Marketing

Zeta Global launches Athena, an AI marketing agent that enables goal-based planning, execution, & optimization through an answer-driven model.

Mar 25, 2026
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Idomoo Launches ‘Strata’ to Revolutionize AI Video with Editable, Layered Content
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Idomoo Launches ‘Strata’ to Revolutionize AI Video with Editable, Layered Content

Idomoo launches Strata, an AI model that creates layered, fully editable video blueprints, enabling scalable, personalized content for brands.

Mar 24, 2026
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DeepIntent Launches ‘Helix’ to Power Next-Gen, AI-Ready Healthcare Marketing
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DeepIntent Launches ‘Helix’ to Power Next-Gen, AI-Ready Healthcare Marketing

DeepIntent launches Helix, a HIPAA-compliant healthcare marketing cloud combining data, AI, and compliance for precise targeting and analytics.

Mar 20, 2026
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Smartly Moves to Acquire INCRMNTAL to Strengthen Real-Time Marketing Intelligence
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Smartly Moves to Acquire INCRMNTAL to Strengthen Real-Time Marketing Intelligence

Smartly acquires INCRMNTAL to boost AI-driven, privacy-first measurement, helping brands link campaign performance to real-time media.

Mar 18, 2026
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Kaltura to Acquire PathFactory to Accelerate Agentic Digital Experience Innovation
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Kaltura to Acquire PathFactory to Accelerate Agentic Digital Experience Innovation

Kaltura to acquire PathFactory for $22M to boost its AI-driven digital experience platform with content intelligence and personalization.

Mar 17, 2026
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Nextdoor Introduces AI Click Optimisation to Boost Hyperlocal Advertising Performance
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Nextdoor Introduces AI Click Optimisation to Boost Hyperlocal Advertising Performance

Nextdoor launches AI Click Optimisation to boost hyperlocal ad performance, delivering higher click-through rates and lower costs for brands.

Mar 11, 2026
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CallMiner Introduces Advanced Agentic AI Capabilities to Accelerate CX Automation
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CallMiner Introduces Advanced Agentic AI Capabilities to Accelerate CX Automation

CallMiner adds agentic AI to automate CX analytics and workflows, turning customer interaction data into insights that improve service & efficiency.

Mar 10, 2026
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CobbleStone Software Expands VISDOM AI for Collaboration
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CobbleStone Software Expands VISDOM AI for Collaboration

CobbleStone Software has rolled out significant enhancements to its VISDOM artificial intelligence technology.

Mar 9, 2026
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Forsta Launches AI Market Research Agents to Speed Insight Generation
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Forsta Launches AI Market Research Agents to Speed Insight Generation

Forsta launches AI agents in its Research HX platform to automate surveys, analysis and reporting, helping teams deliver insights faster.

Mar 6, 2026
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Tealium and Diabolocom Integrate to Power Unified, AI-Enabled Contact Center Experiences
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Tealium and Diabolocom Integrate to Power Unified, AI-Enabled Contact Center Experiences

Tealium and Diabolocom integrate CDP and AI contact center tech to power real-time, personalized customer interactions.

Mar 2, 2026
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Unicity Labs Raises $3M to Build Agentic Autonomous Marketplaces for the AI Economy
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Unicity Labs Raises $3M to Build Agentic Autonomous Marketplaces for the AI Economy

Unicity Labs raises $3M seed to build autonomous, agent-driven marketplaces for decentralized AI transactions.

Feb 23, 2026
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Spotter and Stagwell Forge Strategic Partnership to Scale Creator-Led Media in Brand Marketing
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Spotter and Stagwell Forge Strategic Partnership to Scale Creator-Led Media in Brand Marketing

Spotter and Stagwell partner to deliver scalable, creator-led media programs that drive long-term brand relevance and measurable performance.

Jan 23, 2026
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