news
Latest updates from the marketing and martech industry.

Zeta Global Launches Athena to Usher in the Era of Superintelligent Marketing
Zeta Global launches Athena, an AI marketing agent that enables goal-based planning, execution, & optimization through an answer-driven model.

Idomoo Launches ‘Strata’ to Revolutionize AI Video with Editable, Layered Content
Idomoo launches Strata, an AI model that creates layered, fully editable video blueprints, enabling scalable, personalized content for brands.

DeepIntent Launches ‘Helix’ to Power Next-Gen, AI-Ready Healthcare Marketing
DeepIntent launches Helix, a HIPAA-compliant healthcare marketing cloud combining data, AI, and compliance for precise targeting and analytics.

Smartly Moves to Acquire INCRMNTAL to Strengthen Real-Time Marketing Intelligence
Smartly acquires INCRMNTAL to boost AI-driven, privacy-first measurement, helping brands link campaign performance to real-time media.

Kaltura to Acquire PathFactory to Accelerate Agentic Digital Experience Innovation
Kaltura to acquire PathFactory for $22M to boost its AI-driven digital experience platform with content intelligence and personalization.

Nextdoor Introduces AI Click Optimisation to Boost Hyperlocal Advertising Performance
Nextdoor launches AI Click Optimisation to boost hyperlocal ad performance, delivering higher click-through rates and lower costs for brands.

CallMiner Introduces Advanced Agentic AI Capabilities to Accelerate CX Automation
CallMiner adds agentic AI to automate CX analytics and workflows, turning customer interaction data into insights that improve service & efficiency.

CobbleStone Software Expands VISDOM AI for Collaboration
CobbleStone Software has rolled out significant enhancements to its VISDOM artificial intelligence technology.

Forsta Launches AI Market Research Agents to Speed Insight Generation
Forsta launches AI agents in its Research HX platform to automate surveys, analysis and reporting, helping teams deliver insights faster.

Tealium and Diabolocom Integrate to Power Unified, AI-Enabled Contact Center Experiences
Tealium and Diabolocom integrate CDP and AI contact center tech to power real-time, personalized customer interactions.

Unicity Labs Raises $3M to Build Agentic Autonomous Marketplaces for the AI Economy
Unicity Labs raises $3M seed to build autonomous, agent-driven marketplaces for decentralized AI transactions.

Spotter and Stagwell Forge Strategic Partnership to Scale Creator-Led Media in Brand Marketing
Spotter and Stagwell partner to deliver scalable, creator-led media programs that drive long-term brand relevance and measurable performance.
