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MarTech360’S Weekly News Roundup With Perion, EDO, Dentsu, Similarweb, Broadvoice, Sinch, Zoom, AskNicely And More!

Contentsquare joins Anthropic’s Claude Connectors Directory, enabling quick access to customer experience insights within Claude.

Captello launches AI-powered Conversation Intelligence to capture, analyze, and act on event conversations for faster sales outcomes.

Hyland expands its AI platform with new capabilities that help enterprises scale AI adoption and automate content-driven workflows.

Azira launches Estimated Visits Core, delivering mobility and transaction data for smarter location intelligence and analytics.

SAS is named a Leader in The Forrester Wave™ for customer analytics, recognized for advanced AI-driven decisioning capabilities.

Publicis Groupe acquires LiveRamp for $2.2B to strengthen its AI and data-driven marketing capabilities in the evolving ad industry.

Omnisend launches MCP, enabling ecommerce marketers to manage campaigns and analyze performance directly within AI tools like ChatGPT.

Klaviyo expands its Anthropic partnership to bring AI-driven marketing workflows and customer insights directly into Claude.

UiPath, partnered with Databricks, the Data and AI company, and pledged to introduce a new age of “intelligent business operations.

NIQ, the leader in the field of consumer intelligence-and Stirista, a company which specializes in identity-driven marketing solutions.

impact.com expands YouTube partnership, enabling brands to find creators, manage campaigns, & measure performance with trusted first-party data