news

PostcardMania launches SmartTouch Automated Mailers, using CRM activity to automate direct mail follow-ups for prospects and customers.

Pearmill launches Pedal, a new company designed to bring AI-driven growth marketing capabilities to small and mid-sized businesses.

U.S. shoppers are spending more while making fewer purchases, with deeper research and a shift toward higher-priced products reshaping retail behavior.

Intentsify partners with Clay to bring account-level intent and persona signals into GTM workflows, helping teams build more targeted campaigns and AI agents.

Influ2 Unveils an MCP server that gives AI applications access to contact-level buyer signals, enabling teams to manage ABM campaigns directly through AI tools.

Alchemer releases two automotive CX reports revealing insights into consumer behavior, review preferences, satisfaction, feedback channels, and brand loyalty.

Attentive launches AI Grow, using real-time visitor behavior to optimize email and SMS sign-up timing and help brands grow subscriber lists.

Disco and CommentSold partner to bring DiscoBeat to retailers, creating new advertising opportunities across checkout and order-status pages.

Wrango & OpenX find supply-side targeting can improve HCP reach, showing that ad inventory selection matters alongside audience definition in pharma campaigns.

New Site Impact research finds consumers frequently notice personalized marketing, but many say brands still fail to understand their needs and preferences.

Acoustic launches Acoustic AI, an agentic marketing solution that analyzes customer behavior to identify revenue opportunities & support real-time actions.

Uniphore launches Marketing AI to help marketers use customer intelligence to predict behavior, simulate outcomes, and improve marketing decisions.