news
Latest updates from the marketing and martech industry.
Michal Ashkenazi Kapulnik Joins Google Cloud as Head of Digital Enterprise Sales
Michal Ashkenazi Kapulnik joins Google Cloud to lead digital enterprise sales and support AI-driven business transformation.
Vikash Koushik Takes on Expanded Role as Head of AI GTM Systems & RevOps at Docket
Vikash Koushik expands his role at Docket to lead AI GTM Systems and RevOps, driving smarter go-to-market operations.
Heidi Radenovic Eisenstein Joins Anthropic to Lead Global Partner Marketing
Heidi Radenovic Eisenstein joins Anthropic to lead global partner marketing and expand enterprise AI adoption.
Guideline Expands Ad Intelligence Engine, Delivering First Independent Verification of Multi-Channel AI Platform Ad Spend
Guideline expands Ad Intelligence to track verified advertising activity across generative AI platforms and LLMs.
Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
Publica by IAS integrates with Viant Direct Access to streamline premium CTV advertising with greater efficiency and transparency.
Telgorithm Launches AI-Powered RCS Business Messaging Suite, Unlocking Conversational RCS for Cost-Effective, Interactive Engagement
Telgorithm launches an RCS Business Messaging suite with conversational billing and AI-powered messaging automation.
ActiveCampaign Launches Google Ads Connector for Active Intelligence
ActiveCampaign launches a Google Ads connector, enabling AI-powered campaign creation through simple conversational prompts.
NIQ and Lula Commerce Partners on Product Data to Power Hyper-Local Social Commerce
According to NielsenIQ, it made a partnership with Lula Commerce specifically designed to address the issue of combining physical and digital aspects.
Stensul Expands Governed Creation Platform with AI and Workflow Integrations for Enterprise Marketing
New capabilities across Figma, WRITER, Salesforce Marketing Cloud Next, personalization, and more help enterprise teams turn AI-era creation into approved campaigns
xpln.ai Unveils Ideal Attention Time for Campaign Planning
xpln.ai, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs...
Byrna Selects Acceleration Partners to Expand Creator Network
Byrna announced that it has selected Acceleration Partners as its influencer & affiliate marketing agency to build a broader social creator program
Jay-Jay Merrall-Wyre Joins Marketbridge as Senior Account Director
Jay-Jay Merrall-Wyre has joined Marketbridge as Senior Account Director, taking on a new role focused on client relationships & account management.