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Latest updates from the marketing and martech industry.
8x8 Introduces AI Routing: Reimagined Intelligent Customer Routing, Built for the Entire Organization
8x8 launches AI Routing, intelligently connecting customers with the best available resource across channels in real time.
CallMiner and PossibleNOW Partner to Improve Compliance Across Automated Customer Interactions
CallMiner and PossibleNOW partner to embed compliance into automated customer interactions and CX workflows.
Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences
Sprout Social adds Snapchat publishing, enabling brands to schedule and manage Stories and Spotlights from one platform.
From Generic Synthesis to Sonic Identity: Voices Launches "Voices for Customer Experience" to Humanize the AI Helpdesk
As AI voice agents grow in contact centers, businesses face new challenges around authenticity and customer trust.
Invoca Launches NICO, an AI Agent Designed to Turn Customer Conversations into Revenue Growth
Invoca launches NICO, an AI agent that analyzes customer interactions to uncover insights and drive revenue growth.
Doceree Launches Trigger DOOH, Introducing True Addressability to Healthcare Out-of-Home Media
Doceree launches Trigger DOOH, enabling healthcare brands to deliver real-time, context-aware programmatic ads.
Dentsu and Newton Research Scale Global Media Automation via Expanded Agentic AI Partnership
Newton Research and dentsu expand their AI marketing partnership across major U.S. agencies with plans for global growth.
Redo Announces $81 Million Series B to Support Commerce Technology Expansion
Redo raises $81M in Series B funding to expand its post-purchase commerce platform and customer engagement solutions.
Stagwell (STGW) and Microsoft Advertising Become First to Integrate Copilot Directly Into Live Media Campaigns
Stagwell integrates Microsoft MCP and Copilot into paid search operations to automate analysis and campaign management.
Mycom launches AIpulse, transforming CSP decision-making with AI-powered, data-agnostic, real-time executive dashboards
Mycom launches AIpulse, an AI-powered dashboard that helps CSPs turn data into faster, smarter business decisions.
Infobip and Digitas Middle East sign expansion of their strategic partnership
Infobip and Digitas partner to deliver AI-powered communications, customer experience, and data solutions via AgentOS.
Nectar360 Pollen delivers strong early results for brands
Nectar360 reports strong early success for Pollen, helping brands unify insights, media, and measurement for better results.