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Latest updates from the marketing and martech industry.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success
2X acquires Knownwell to expand AI-powered go-to-market services and help enterprises accelerate B2B growth with agentic AI.

Vidmob Launches Vidmob360, Introducing a Composable Creative Intelligence Layer for AI-Driven Media Ecosystems
Vidmob launches Vidmob360, enabling brands to integrate creative performance insights directly into AI tools and daily workflows.

Mile Marker Acquires LIFT to Advance Content Marketing Capabilities
Mile Marker acquires LIFT to unite media, content, data, and technology into a streamlined growth platform for marketers.

NiCE Launches AI Innovation Lab to Accelerate Agentic Customer Experience
NiCE launches NiCE Labs, an AI innovation hub focused on advancing agentic customer experience through research and rapid prototyping.

Decagon Unveils Duet Autopilot, Launching Self-Improving Conversational AI Capabilities for Enterprise Customer Experience
Decagon launches Duet Autopilot, an AI-powered CX platform that continuously improves customer service through automated self-learning.

Tealium Launches Context API to Deliver Real-Time Data Cloud Intelligence to Autonomous AI Agents and Applications
Tealium launches Context API, enabling enterprises to deliver real-time customer insights to AI models without duplicating data.

Gopuff Partners with GrowthLoop to Launch Advanced Audience Targeting for Ad Partners
Gopuff and GrowthLoop partner to deliver AI-powered audience targeting, faster campaign activation, and deeper advertising insights.

commercetools Introduces ‘Autonomous Commerce’ Category And Unveils Sphere Platform For The AI Era of Shopping
commercetools introduces Autonomous Commerce, enabling businesses to scale and automate commerce operations with real-time AI systems.

Contentstack Introduces Its Agentic Experience Platform (AXP) With Agent OS and Agent Accelerator
Contentstack launches its Agentic Experience Platform, helping enterprises scale AI-powered content, personalization, & workflow automation.

Constant Contact Launches App in ChatGPT to Power AI-Driven Email Marketing
Constant Contact launches its ChatGPT app, enabling businesses to create and optimize email campaigns through conversational AI.

Accenture Acquires Whalar to Strengthen Creator Marketing Capabilities
Accenture acquires Whalar to strengthen creator marketing, influencer strategy, and social commerce capabilities within Accenture Song.

Huge Acquires Rotate° to Formalize Global Composable Commerce Practice Natively Integrated with AI
Huge acquires Rotate° to strengthen its composable commerce capabilities and expand scalable digital commerce solutions.
