news
Latest updates from the marketing and martech industry.

Perion Acquires PRN to Expand Retail Media Capabilities
Perion acquires PRN for up to $12 million, expanding its AI-driven digital advertising capabilities into in-store retail media.

Integrate and CaliberMind Unite to Close the Loop Between Top-of-Funnel Marketing Activity and Revenue Outcomes
Integrate and CaliberMind join forces to connect GTM intelligence with lead management, enabling real-time campaign orchestration, audience activation.

Auxia Crossed 200B+ Decisions and Launches Agent Studio, the Operating System for the 10x Marketing Team
Auxia launches Agent Studio, enabling marketers to use AI agents to plan, build, and launch campaigns across their existing marketing technology stack.

New Walker Sands Research Reveals Major B2B Growth Maturity Gap
Walker Sands research finds 98% of B2B leaders understand modern marketing, yet 95% say their current approach needs significant evolution to compete.

The AI paradox - professionals want AI as a thinking partner, not an autopilot
Pipedrive’s new report finds AI is increasingly part of daily work, but professionals still value human judgment, relationships, and trust for success.

PostcardMania Launches SmartTouch Automated Mailers, Helping Businesses Boost Response 9x Over Email-Based Follow-Up
PostcardMania launches SmartTouch Automated Mailers, using CRM activity to automate direct mail follow-ups for prospects and customers.

Pearmill Launches Pedal Performance, Extending Its AI-Native Growth Model to Small and Mid-Size Businesses
Pearmill launches Pedal, a new company designed to bring AI-driven growth marketing capabilities to small and mid-sized businesses.

2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders
U.S. shoppers are spending more while making fewer purchases, with deeper research and a shift toward higher-priced products reshaping retail behavior.

Intentsify Partners With Clay to Bring Buyer Intent Data Directly Into GTM Workflows
Intentsify partners with Clay to bring account-level intent and persona signals into GTM workflows, helping teams build more targeted campaigns and AI agents.

Influ2 Launches MCP for Contact-Level ABM
Influ2 Unveils an MCP server that gives AI applications access to contact-level buyer signals, enabling teams to manage ABM campaigns directly through AI tools.

Facebook Outranks Yelp for Automotive Service Reviews Across Every Generation, Alchemer Study Finds
Alchemer releases two automotive CX reports revealing insights into consumer behavior, review preferences, satisfaction, feedback channels, and brand loyalty.

Attentive Launches AI Grow to Supercharge List and Revenue Growth at the Start of the Customer Journey
Attentive launches AI Grow, using real-time visitor behavior to optimize email and SMS sign-up timing and help brands grow subscriber lists.
