news
Latest updates from the marketing and martech industry.

Eoin Rodgers Joins DNA as Managing Director
Eoin Rodgers joins DNA as Managing Director to strengthen digital marketing, employer branding, and agency growth.

Jason Adae Joins OpenAI as Director of AWS Partnerships for EMEA
Jason Adae joins OpenAI as Director of AWS Partnerships for EMEA to strengthen enterprise AI collaboration and cloud partnerships.

Beyond the Cookie: GumGum Launches "Mindset Agent" to Bridge Strategic Briefs and Programmatic Execution
AI is transforming programmatic advertising by automating campaign targeting and replacing manual audience selection workflows.

Listrak Elevates Cross-Channel Marketing Ecosystem with Identity-Driven Website Personalization Suite
Listrak enhances Experience Builder with identity resolution, personalization, and CRO to unify digital marketing and on-site engagement.

CallTower and SESTEK Partner to Accelerate Global Enterprise AI Adoption in Contact Centers
CallTower partners with SESTEK to expand its AI-powered CX platform with voice biometrics, analytics, and conversational AI.

Ironmark Launches Ignition AI, an Intelligent Distributed Marketing Platform for Brand-to-Local Organizations
Ironmark launches Ignition AI to unify brand-to-local marketing and improve revenue visibility for multi-location organizations.

Guideline Continues Innovating, Now Adding Advanced Digital Metrics to Its Ad Intelligence Suite
Guideline adds Advanced Digital Metrics to Ad Intelligence Suite, delivering deeper ad spend, pricing, and CPM benchmarks.

Accelevents Names Laura Hall as Vice President of Marketing
Accelevents appoints Laura Hall as VP of Marketing to strengthen brand growth and expand its event management technology presence.

Featured Launches Workflows, Bringing Always-On Automation to PR
Featured launches Workflows, enabling AI-powered media monitoring and PR opportunity alerts through email or Slack.

Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action
Sprinklr Summer ’26 Release adds AI capabilities to help businesses turn customer insights into real-time actions.

WEKA Appoints Shanta Kohli as Chief Marketing Officer
WEKA appoints Shanta Kohli as CMO to lead global marketing and strengthen its AI infrastructure market growth.

Tyler Treser Joins OpenAI's Go-to-Market Team
Tyler Treser joins OpenAI’s Go-to-Market team to support enterprise AI adoption and customer success initiatives.
