news
Latest updates from the marketing and martech industry.
Anna Khachatryan Joins Egnyte as Webinar Marketing Manager
Anna Khachatryan joins Egnyte as Webinar Marketing Manager to strengthen B2B engagement and demand generation.
Domietta Luketic Joins Thomson Reuters as Vice President of Marketing Strategy for Latin America
Domietta Luketic joins Thomson Reuters as VP of Marketing Strategy for Latin America to drive regional business growth.
The AI-Powered Workplace: PartnerOne Acquires ISI Analytics to Redefine the Customer Experience Substrate
AI is reshaping enterprise collaboration as businesses address gaps in communication workflows and meeting intelligence.
Avaya and C1 Extend Strategic Multiyear Partnership to Accelerate Enterprise Contact Center Modernization
Avaya and C1 extend their strategic partnership to modernize enterprise contact centers and business communications.
Meet The People Acquires The LOOMIS Agency to Scale North American Footprint and Deepen Challenger Brand Strategy
Meet The People acquires The LOOMIS Agency and iluminere to expand its independent advertising and digital marketing services.
Cision Adds AI Search Visibility to CisionOne, Helping PR Teams Track How Brands Appear in AI Answers
Cision launches AI Visibility Dashboard in CisionOne, enabling brands to monitor and benchmark visibility across leading AI platforms.
RainFocus Integrations with Adobe Automate Event Data Sync and Centralize Brand Assets
RainFocus launches Adobe Experience Manager integrations to streamline event content workflows and strengthen its event marketing platform.
ECN Launches ABM Matcher, Bringing Account-Based Marketing to Premium Office DOOH
ECN launches ABM Matcher to help advertisers align target accounts with premium office DOOH audiences across Europe.
Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’
Informa TechTarget launches Partner Demand Assurance to help B2B firms improve partner marketing ROI and lead performance.
WTWH Media Rebrands as Arrowfly, Unifying More Than 40 B2B Media Brands
WTWH Media rebrands as Arrowfly, uniting its B2B media brands and industry events under one corporate identity.
Ashwin Rajendran Takes on Regional Marketing Leadership Role at Siemens
Ashwin Rajendran expands his Siemens leadership role to drive Regional Marketing across India, ASEAN, and Africa.
Cait Marron Joins Creo as Chief Strategy Officer
Cait Marron joins Creo as Chief Strategy Officer to strengthen creator marketing and integrated brand growth.