Voices

Build your brand. People buy from organizations they trust. Part of trust-building is familiarity. Organizations that invest…

"Acknowledging that change will be a constant and therefore being able to mobilize rapidly towards what matters to your…

"Stay open to alternative viewpoints. It can be easy to slip into one-track thinking, especially…

"Many of the last decade’s accepted GTM “best practices” may no longer be true. It’s imperative that leadership question…

"Just do it. Don’t overthink every aspect of the business you want to launch or a change you want to make. Start acting,…

Start with the people. Hire good people with energy and drive. Don’t feel you have to be an expert on every marketing topic, you…

"Who are your customers, how do you reach them, and what do they need to hear? That will drive your marketing message and where…

"While I do not believe that yesterday can tell you everything, it is certainly true that having a good historical understanding…

"A good AI generated ad should not look like it was generated by AI, but should enable brands to…