MarTech360 Interview With Kelly Patterson, EMEA Marketing Director at Integrate Peter Jun 22, 2023 "This may not be innovative, but it’s simple and something I think a lot of B2B brands and marketers forget when crafting…
MarTech360 Interview With Amir Jirbandey, Head of Growth & Marketing at Papercup Peter Jun 20, 2023 Our greatest challenge at the moment is educating the market on what makes an AI dubbing company premium; on how to choose a…
MarTech360 Interview With Rishi Mallik, SVP of Growth and Marketing at Workato Peter Jun 9, 2023 "There are countless unpredictable forces that can influence the success of an idea, and the only way to know whether one…
MarTech360 Interview With Dara A. Busch, CEO at 5W Public Relations Peter Jun 7, 2023 "5W was named after the five enduring questions of communications: who, what, where, when and why. While the industry has grown…
MarTech360 Interview With Heni Hazbay, Vice President of Marketing and Growth at Pipedrive Peter May 29, 2023 "We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…
MarTech360 Interview With Daniel Godoy, Global Programmatic Evangelist at Microsoft Advertising Peter May 25, 2023 "By using first-party data, marketers can unlock many personalization opportunities, such as tailoring their offers based on…
MarTech360 Interview With Florian K. Engel, Director of Customer Marketing at Aiven Peter May 24, 2023 "By incorporating customer feedback into decision-making processes, businesses show a commitment to meeting customer needs and…
MarTech360 Interview With Audrey Agahan, Director of Marketing at Y Soft Peter May 18, 2023 "With the advent of ChatGPT and the focus on SEO, content is becoming more and more generic. Quality content can be the secret…
MarTech360 Interview With Armen Najarian, CMO at Sift Peter May 15, 2023 "That empathy and respect is key to building trust between businesses and consumers, and ultimately leads to higher customer…
MarTech360 Interview With Simon Reed, CRO at Multilocal Tanvi Dabadgaonkar May 11, 2023 “Curation is the future of digital advertising” Hi Simon, thanks for your time today. Can you tell us about your professional…