Krutika Parmaj
Articles by Krutika Parmaj
MarTech360 Interview With Brian Gilman, Chief Marketing Officer, IntelePeer
IntelePeer, on the other hand, takes a modern approach to communication technology. Our platform utilizes no-code/low-code applications
MarTech360 Interview With Deanna Ransom, President and Executive Director, Women in Revenue
Women in Revenue is a transformational organization that empowers women in revenue generating roles. We help amplify their voices
MarTech360’S Weekly News Roundup Featuring Neustar, Ateliere, Krisp, Microsoft, Almost Friday Media and more
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps
Marketing Attribution: A Marketer’s Roadmap to Better Understand A Customer’s Buying Journey
The evaluation of the marketing touchpoints a consumer experiences along the way to a purchase is known as marketing attribution.
MarTech360’s Weekly News Roundup Featuring SilkRoad, Canto, Couldinary, Nightfall AI, Bundlr and more
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers
MarTech360’s Weekly News Roundup Featuring Pixalate, Matrix, Smart Ship Hub, Amazon, Hop-on and more
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers
MarTech360 Interview With Jeff Zotara, Chief Marketing Officer, arrivia.com
Arrivia’s platform is also very flexible. Our loyalty currency can work as a standalone rewards currency or can be integrated with an
Engage3 Cements Position As Competitive Pricing Leader with Acquisition of Dexi.io
Engage3, which helps retailers announced the acquisition of Dexi.io, the leading provider of AI-enabled web data collection.
MarTech360 Interview With Steven Gerber, President & Chief Operating Officer, Zeta Global
Zeta competes with a set of formidable competitors ranging from MarTech giants (e.g., Salesforce, Adobe, and Oracle) to AdTech stalwarts
MarTech360 Interview With Anudit Vikram, Chief Product Officer, MediaMath
MediaMath was established to address one critical need in the industry: transparency in the adtech supply chain.
Predictive Analytics: A Business’s Psychic To Forecast Future Marketing Trends
The use of a statistical or machine learning technique to provide a quantitative future prediction is referred to as "predictive analytics."
MarTech360 Interview With Ryan Jamboretz, President Commercial & Partnerships, SMARTLY.IO
We see the swift growth of Smartly.io continuing in the years ahead, and growth coming not only from platform partners we’ve been closest