Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
Neustar Partners With InfoSum To Pave The Way For The Privacy-First Advertising Future
The InfoSum Data Clean Room now has access to Neustar Unified Identity, a leading package of identity resolution and data capabilities, according to Neustar, Inc., a TransUnion subsidiary. For partners across the brand, agency, and publisher worlds, privacy-enhanced audience development and data enrichment are now a possibility thanks to this multi-party identity management and data collaboration solution.
Omneky Expands Digital Advertising Capabilities
Through a strategic relationship with tvScientific, Omneky, an AI-driven ad tech startup, revealed that it has increased the platform's digital advertising services to include LinkedIn, Reddit, Snapchat, and linked TV. Users are now able to employ data and AI-driven content to broaden their current cross-functional advertising campaigns thanks to recent platform integrations. Mobile advertising is becoming important to these initiatives as digital advertising develops. The stats provide the evidence.
In Social Technology news this week…
Ateliere Updates Enhance Factory Level Automation Across The Media Supply Chain
In order to address the fragmentation and limitations of the legacy media supply chain and modernise content sales, packaging, delivery, and distribution for studios, content owners, and publishers, Ateliere Creative Technologies, a leading developer of media supply chain solutions, has introduced Ateliere Connect and Ateliere Discover. The cloud-native, multi-tenant SaaS products Ateliere Connect and Ateliere Discover give users the ability to manage their media assets and the media supply chain from concept to consumer. Key innovations made that continue to benefit customers include...
The Influencer Marketing Factory Officially Launches New Podcast Season
The second season of The Influence Factor, a podcast produced by the influential marketing firm The Influencer Marketing Factory, has officially begun. The Influence Factor will begin releasing new episodes on a weekly schedule beginning of August 31, 2022.
Influencer marketing, social commerce, the creator economy, and livestream shopping are just a few of the themes covered in "The Influence Factor," a podcast created by The Influencer Marketing Factory that is ranked in the top 1.5% of all global podcasts by ListenNotes. The programme will feature a variety of influential guests and industry professionals to talk about the present and future of the sector.
In Mobile Tech news this week…
Krisp Partners With Twilio Video To Provide Enhanced Audio Capabilities
A new collaboration with Twilio was launched by international software startup Krisp (Inc.). Customers of Twilio Video will be able to get high-quality audio while creating video experiences with Twilio Video thanks to the new integration collaboration. Environmental distractions are no longer a worry for developers creating video applications with Twilio Video thanks to Krisp's background noise reduction features. By upgrading the video solution that Twilio Video clients are developing with fantastic audio, Krisp will assist them.
7Seas Entertainment Limited, Launches The Gamer Shorts Mobile Application
The ultimate go-to resource for all gamers, Gamer Shorts is a first-of-its-kind mobile application that features curated news, analyst viewpoints, opinions on recent investments, and breakthroughs. There are already 25 quick and simple mobile games available on the app, which was made by Hyderabad-based 7Seas Entertainment Limited. Short games and news are catered to in a unique way with each swipe on the app.
Players can access short games in a range of categories, including racing, puzzles, and arcade sports. Particularly with this app, games are made to be enjoyed while being played fast and carelessly.
In Marketing Analytics news this week…
Informatica Powers HelloFresh’s Data-Driven Expansion
HelloFresh, the world's largest meal kit provider and an integrated food solutions group, has announced that it would use Informatica's data management solutions to enhance forecasting, expand to meet demand, and manage data as a strategic asset.
Currently operating in 17 countries, HelloFresh provided 8.5 million clients with 287.3 million meals in the first quarter of 2022. Since it went public five years ago, it has had exponential growth, expanding into new markets, establishing new brands, and purchasing Greenchef, Youfoodz, and Factor. The business faced a growing number of issues related to the amount, complexity, and obscurity of data during this period of fast expansion.
Microsoft Awards Logic Gold Status As An Azure Cloud Platform Partner
The world's largest consultant solely dedicated to the retail industry, Logic, has received Microsoft's coveted Gold Cloud Platform partner designation, the company said today. Logic reaches the top 1% of Microsoft partners globally with this accomplishment. The greatest levels of technological and commercial performance are acknowledged by the Microsoft Gold competency mark.
Tony Rost, Global Managing Director, Cloud at Logic, said, "We are thrilled for Logic to join the select ranks of Microsoft Gold partners. "Logic is completely committed to offering to our clients top-tier consulting and managed services that explicitly address the specific needs of retailers wishing to make the most of the Microsoft Cloud platform," reads a statement from the company.
In Marketing Content news this week…
Almost Friday Media Announces Content Partnership With BetMGM
A lifestyle brand and comedy-focused video network called Almost Friday Media just announced an exclusive relationship with BetMGM. Assets for social media, YouTube, Discord, live broadcasts, podcasts, events, products, and newsletters will all be delivered as part of the omnichannel arrangement.
Users of Almost Friday will have unique access to special co-branded promotions, wagering options, premium goods, and live events centred around the major sporting events. All of this will operate together with a network-wide coordinated media plan.
DotCMS Named To Constellation ShortList For Hybrid Content Management Systems
In Q3 2022, dotCMS declared that it had been included on the Constellation ShortList for Content Management Systems (CMS) - Hybrid. For firms who are early adopters and quick followers in the transformation endeavour, the technology suppliers and service providers featured in this programme fulfil essential criteria.
DotCMS is made to scale the delivery of content-driven applications. DotCMS enables you to manage content, graphics, and assets in a single, centralised location and distribute them to any channel, whether you're creating a network of international websites, an employee intranet, a consumer portal, or a single page web application.
Quote of the Week from MarTech Expert
“Good product marketers excel at articulating the unique value of a product for a particular buyer in the context of alternatives helping buyers select the right solution for their needs.”
Article of the Week
Marketing Attribution: A Marketer’s Roadmap To Better Understand A Customer’s Buying Journey
Today's marketers use multi-channel strategies to carry out marketing campaigns both online and offline. Although this approach enables marketers to tailor the client journey at each stage, it also poses difficulties when determining how a certain campaign has effected marketing ROI overall. Marketing attribution is the analytical discipline of determining which marketing initiatives are driving particular sales or conversions.
