News Desk
The MarTech360 News Desk brings together experienced editors that publish insightful coverage of the global marketing technology landscape.
Articles by News Desk
CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS rebrands as Nutcake, bringing its creator campaign platform and AI-powered assistant under one name to automate workflows and analyze performance.
MarTech360’S Weekly News Roundup With Nexxen, Korn Ferry, Iterable, Dotdigital, VML, WPP Media, Alchemer And More!
MarTech360’S Weekly News Roundup With Nexxen, Korn Ferry, Iterable, Dotdigital, VML, WPP Media, Alchemer And More!
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies
Metricool’s 2026 AI study finds 95% of social media professionals use AI, with 75% using it daily, highlighting AI’s growing role in social marketing.
2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders
U.S. shoppers are spending more while making fewer purchases, with deeper research and a shift toward higher-priced products reshaping retail behavior.
Intentsify Partners With Clay to Bring Buyer Intent Data Directly Into GTM Workflows
Intentsify partners with Clay to bring account-level intent and persona signals into GTM workflows, helping teams build more targeted campaigns and AI agents.
Influ2 Launches MCP for Contact-Level ABM
Influ2 Unveils an MCP server that gives AI applications access to contact-level buyer signals, enabling teams to manage ABM campaigns directly through AI tools.
Captello Launches CapChat™, the Industry's Most Advanced and Automated Analytics Platform Ever Built for Events
Captello launches CapChat, an AI intelligence layer that lets users query live event, engagement, and revenue data using natural language.
Prasad Mulik Joins WPP Media as Associate Vice President, Client Services
WPP Media appoints Prasad Mulik as Associate VP, Client Services, strengthening client leadership across media strategy, digital advertising, and technology.
Facebook Outranks Yelp for Automotive Service Reviews Across Every Generation, Alchemer Study Finds
Alchemer releases two automotive CX reports revealing insights into consumer behavior, review preferences, satisfaction, feedback channels, and brand loyalty.
Attentive Launches AI Grow to Supercharge List and Revenue Growth at the Start of the Customer Journey
Attentive launches AI Grow, using real-time visitor behavior to optimize email and SMS sign-up timing and help brands grow subscriber lists.
Disco Welcomes CommentSold as DiscoBeat Partner
Disco and CommentSold partner to bring DiscoBeat to retailers, creating new advertising opportunities across checkout and order-status pages.
Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenXSelectTM
Wrango & OpenX find supply-side targeting can improve HCP reach, showing that ad inventory selection matters alongside audience definition in pharma campaigns.