MarTech360’S Weekly News Roundup With Nexxen, Korn Ferry, Iterable, Dotdigital, VML, WPP Media, Alchemer And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Omneky Launches Self-Service ChatGPT Advertising

Omneky announced that customers can now launch ads on ChatGPT directly through its self-service platform. ChatGPT joins Meta, Google, LinkedIn, TikTok, and Reddit as supported channels, making Omneky one of the first platforms where advertisers can create, launch, and manage campaigns across social, search, and conversational AI in a single workflow.

DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers

DeepIntent, the leading healthcare demand-side platform (DSP), announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar's premium inventory directly into the DeepIntent DSP. 

• In Stack & Platform news this week…

Attentive Launches AI Grow to Supercharge List and Revenue Growth at the Start of the Customer Journey

Attentive®, the omnichannel marketing platform for retailers, apparel brands, and e-commerce companies redefining how brands and people connect through relevant personalized experiences, announced the general availability of AI Grow, its AI-driven subscriber list growth product.

Facebook Outranks Yelp for Automotive Service Reviews Across Every Generation, Alchemer Study Finds

Alchemer, a global leader in customer experience and feedback intelligence, released two new automotive customer experience reports. The research reveals several important findings about consumer behavior, review preferences, satisfaction ratings, emerging feedback channels and brand loyalty across the automotive customer experience.  

• In CXO Moves news this week…

Prasad Mulik Joins WPP Media as Associate Vice President, Client Services

Prasad Mulik has joined WPP Media as Associate Vice President, Client Services, taking on a senior client-facing role within the media and advertising industry.

Maddy Cole Joins VML as Senior Media Manager

Maddy Cole has joined VML as Senior Media Manager, taking on a new role within the global advertising and marketing services network.

Tom Ball Joins Dotdigital as SVP Marketing

Tom Ball has joined Dotdigital as Senior Vice President of Marketing, taking on a senior marketing leadership role within the customer engagement and marketing technology sector.

Iterable Names Teri Hatfield as Chief Revenue Officer

Iterable has appointed Teri Hatfield as Chief Revenue Officer (CRO), bringing an enterprise software executive with more than 25 years of experience across sales, data analytics, and AI-driven technology to the role. 

Amy Chilla Named SVP Marketing at Korn Ferry

Amy Chilla has taken on the role of Senior Vice President of Marketing at Korn Ferry, adding a senior marketing leader to the global organizational consulting and professional services firm.

Subash G. Ramesh Joins Nexxen as Business Development Director, APAC

Subash G. Ramesh has joined Nexxen as Business Development Director, APAC, taking on a regional role focused on business development within the digital advertising and media technology ecosystem.

• Article Of The Week…..

Composable Best-of-Breed vs. Suite-Based Martech: Which Wins for Enterprise Marketing Teams?

For years, enterprise marketing was sold the same dream. Buy one platform, connect everything, simplify the stack, and let the vendor handle the mess. It sounded sensible. Reality has been less tidy. As customer data has spread across warehouses, channels, apps and AI systems, the idea of one platform doing everything has started to look increasingly stretched.

Inside Spotify’s Composable Martech Stack: Personalizing for 600M Listeners

Marketing to hundreds of millions of people sounds like a scale problem. It is actually a data problem first. The bigger the audience gets, the harder it becomes to rely on rigid platforms that keep customer data, decisioning and activation locked inside separate systems. Spotify offers a useful counterpoint. Its marketing and personalization engine increasingly looks less like one giant platform and more like a connected set of data, AI, activation and experimentation layers.