News Desk
Articles by News Desk
Tracer Partners with Comcast's Universal Ads to Modernize Advertising Operations
Tracer partners with Comcast’s Universal Ads to unify operational & revenue data, providing real-time visibility into campaign delivery, investment, forecasting
impact.com Powers Minecraft's First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology
impact.com reports Q2 growth, adding 700+ customers while expanding AI-powered platform capabilities and partnership-driven commerce solutions.
Auxia Crossed 200B+ Decisions and Launches Agent Studio, the Operating System for the 10x Marketing Team
Auxia launches Agent Studio, enabling marketers to use AI agents to plan, build, and launch campaigns across their existing marketing technology stack.
Adobe and Azira Launch Cross-Border Footfall Measurement for Global Advertisers
Azira partners with Adobe to bring international footfall attribution to Adobe Advertising DSP, helping advertisers measure cross-border store visits.
New Walker Sands Research Reveals Major B2B Growth Maturity Gap
Walker Sands research finds 98% of B2B leaders understand modern marketing, yet 95% say their current approach needs significant evolution to compete.
The AI paradox - professionals want AI as a thinking partner, not an autopilot
Pipedrive’s new report finds AI is increasingly part of daily work, but professionals still value human judgment, relationships, and trust for success.
Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home
Big Happy partners with Veridooh to bring independent verification to DOOH campaigns, giving advertisers greater transparency through verified plays.
KAI brings AI-assisted storytelling into real production workflows with trials launching at IBC 2026
KAI, an AI-powered storytelling platform from Gestmusic and Amplify, will showcase its technology at IBC2026 in Amsterdam from September 11–14.
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
LoopMe expands PurchaseLoop with CPI and CPA optimization, helping advertisers use brand campaign insights to improve lower-funnel performance and acquisition.
PostcardMania Launches SmartTouch Automated Mailers, Helping Businesses Boost Response 9x Over Email-Based Follow-Up
PostcardMania launches SmartTouch Automated Mailers, using CRM activity to automate direct mail follow-ups for prospects and customers.
Pearmill Launches Pedal Performance, Extending Its AI-Native Growth Model to Small and Mid-Size Businesses
Pearmill launches Pedal, a new company designed to bring AI-driven growth marketing capabilities to small and mid-sized businesses.
Nexxen Introduces Standardization of Smart TV Home Screen Advertising
Nexxen standardizes Smart TV home screen ad specifications across OEMs, simplifying campaign activation & reducing complexity from fragmented inventory formats.