5WPR Announces Launch of 5W Impact Team

5WPR, one of the largest independently-owned PR firms in the U.S., announces the launch of the 5W Impact Team, a new employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Quarterly, employees across the agency nominate charities and organizations they believe would benefit from media relations and digital services. The all-volunteer Impact Team develops unique strategies and campaigns to support the selected cause for a period of at least three months. Also Read: Reveal Mobile Releases Enhanced Advertising Attribution Reports In Geofencing… 5W Cares, an extension of the Impact Team, organizes staff across all agency departments to support local non-profit organizations via other channels and methods. Each quarter, a new organization will be selected from a pool of nominees, providing 5W employees the opportunity to give back to the community during agency volunteer days. "We are thrilled to launch the 5W Impact Team," said 5WPR Co-CEO, Matthew Caiola. "The idea for program was originated at the staff level and is already generating a ton of excitement and interest across the board. It's inspiring to see how passionate our team is about helping others." "It's an honor to be leading a team that is passionate about donating their time and skills to give back to their communities," said 5WPR Co-CEO, Dara A. Busch. "We look forward to offering our industry leading services and support pro bono to the deserving charities and organizations nominated by our team members." Philanthropy is a pillar of 5WPR. In addition to the 5W Impact Team, the agency offers an Employee Match Program, matching employee donations dollar-for-dollar.