Carat Names Chrissie Hanson as Global Brand President and North America Media Practice CEO

Carat has appointed Chrissie as Global Brand President and North America Media Practice CEO, strengthening its leadership team as the agency continues to evolve its global brand strategy and media capabilities.

In her new position, Chrissie will help shape Carat's global brand direction while leading the agency's North America media practice. Her responsibilities include driving strategic growth, strengthening client partnerships, fostering innovation across media planning and activation, and supporting the delivery of integrated marketing solutions. The appointment reflects Carat's continued focus on aligning brand leadership with the changing demands of the advertising and media landscape.

The leadership transition comes as agencies adapt to rapid changes driven by artificial intelligence, automation, evolving consumer expectations, and increasingly complex media ecosystems. Advertisers are looking for agency partners that can combine creativity, data, technology, and measurable performance to deliver stronger business outcomes across channels.

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For global media agencies like Carat, leadership roles spanning brand strategy and media operations have become increasingly important. Executives are expected to guide organizations through industry transformation while helping clients navigate emerging technologies, first-party data strategies, retail media, and AI-powered campaign optimization.

As the marketing industry continues to embrace omnichannel engagement and responsible AI adoption, experienced leaders will play a critical role in ensuring agencies remain agile, innovative, and customer-focused. Appointments such as this highlight Carat's ongoing investment in leadership that can support long-term client success and strengthen its position in an increasingly competitive global media market.