Chandrahas Shetty Joins The Trade Desk as Director, Client Servicing, India

Chandrahas Shetty has joined The Trade Desk as Director – Client Servicing, India, moving into a senior client-facing role after serving as Head of Demand, India at Magnite.

Shetty brings more than 14 years of experience across digital advertising, media, partnerships, business development, and client relationships. He joined Magnite in 2023 and was among the early members of its India team. Before Magnite, he held roles at MediaMath and worked across organizations including IAB Southeast Asia and India, Oracle, Hotstar, Zirca Digital Solutions, Times Internet, The Economic Times, Business Standard, and Tata Consultancy Services.

At The Trade Desk, Shetty will focus on client servicing in India, with responsibilities spanning revenue, demand, partnerships, and client relationships. The role places him within an important part of the digital advertising ecosystem, where advertisers and agencies are increasingly navigating complex programmatic buying environments.

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The appointment comes as India's digital advertising market continues to evolve across programmatic advertising, connected TV, data-driven targeting, and measurement. As media buying becomes more technology-led, client-facing teams increasingly need to understand both the commercial objectives of advertisers and the operational realities of digital media platforms.

Shetty has also highlighted The Trade Desk’s focus on an open and transparent internet as an area of interest in his move.

His transition from Magnite to The Trade Desk also reflects the movement of experienced adtech professionals between major players in India's digital advertising ecosystem. Such roles increasingly combine relationship management with knowledge of demand-side platforms, partnerships, data, and evolving media technologies.

For the broader MarTech and AdTech industry, Shetty’s appointment highlights the growing importance of client servicing as digital advertising becomes more fragmented and technology-driven.

His new position comes at a time when advertisers and agencies are seeking greater clarity around media investments, audience strategies, transparency, and measurable outcomes across an expanding range of digital channels.