Irina Kyselova Joins Sprinklr as Senior Director of Customer Success EMEA

Sprinklr has appointed Irina Kyselova as Senior Director of Customer Success EMEA, strengthening its customer success leadership as the company continues to expand its AI-native customer experience management platform across the Europe, Middle East, and Africa (EMEA) region.

In her new role, Kyselova will lead customer success initiatives across EMEA, working closely with enterprise customers to drive platform adoption, value realization, customer retention, and long-term business outcomes. Her appointment reflects the growing importance of customer success leadership as organizations increasingly rely on AI-powered platforms to manage customer engagement across marketing, sales, and service functions.

Kyselova brings extensive experience in customer success, enterprise SaaS, and client relationship management. Throughout her career, she has helped organizations improve customer adoption, strengthen strategic partnerships, and deliver measurable business value through technology. Her expertise positions her to support Sprinklr's continued growth across one of its key international markets.

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The appointment comes as enterprises continue investing in unified customer experience platforms that combine AI, automation, social media management, customer service, and analytics into a single environment. Customer success organizations have become a strategic function for software providers, ensuring customers maximize platform adoption while achieving their digital transformation objectives. Sprinklr's AI-native Unified Customer Experience Management (Unified-CXM) platform is used by more than 1,900 enterprises globally to manage customer interactions across multiple channels.

As enterprise software adoption accelerates, leadership roles focused on customer outcomes are becoming increasingly important. Executives in customer success are expected to bridge technology, business strategy, and client engagement while supporting retention, expansion, and long-term customer relationships.

Leadership appointments such as this highlight the continued evolution of the enterprise software industry, where customer success has become a key driver of sustainable growth and competitive differentiation.