MarTech360’S Weekly News Roundup With Google, Hightouch, Silver | B Corp, Emplifi, Pipedrive, Perion, Adobe, LoopMe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance

LoopMe has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising.  

Adobe and Azira Launch Cross-Border Footfall Measurement for Global Advertisers

Azira announced an exclusive partnership with Adobe that for the first time brings international footfall attribution measurement to advertisers running programmatic campaigns through Adobe Advertising DSP. The integration gives Advertising DSP advertisers a way to serve a campaign in one country and confirm the store visits it drove in another.

• In Stack & Platform news this week…

Perion Acquires PRN to Expand Retail Media Capabilities

Perion, an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced it is accelerating its in-store media presence with the acquisition of PRN, a leading In-Store Retail Media company. 

The AI paradox - professionals want AI as a thinking partner, not an autopilot

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, released a new report, “AI and humanity at work: How professionals are balancing efficiency and human connection”. The report examines how professionals across industries, employment types and age groups are navigating AI adoption and reveals a striking paradox: while AI is becoming part of everyday work for millions of people, most professionals surveyed still say it’s judgment, relationships and trust.

• In CXO Moves news this week…

Emplifi Appoints Jim Koepke as Chief Revenue Officer

Emplifi has appointed Jim Koepke as Chief Revenue Officer (CRO), expanding his responsibilities from his previous position as Senior Vice President of Global Sales. In the new role, Koepke will lead the company’s global revenue organization, including commercial strategy and go-to-market execution.

Rachel Whitmer Joins Salesforce as Regional Vice President

Rachel Whitmer has joined Salesforce as Regional Vice President, taking on a senior leadership role within the enterprise technology company.

Aisha Khan Named Head of Retail & Commerce, North America at dentsu

Aisha Khan has taken on the role of Head of Retail & Commerce, North America at dentsu, adding a senior leadership position focused on the agency group’s retail and commerce activities in the region.

Hightouch Appoints Google Advertising Veteran Jitendra Kumar as Head of Commercial, Advertising

Hightouch announced the appointment of Jitendra Kumar as Head of Commercial, Advertising. A 20-year Google veteran who most recently led U.S. agency partnerships, Kumar joins Hightouch as the company expands its vision for agentic marketing and brings AI agents into more of the work marketers do every day.

David Sneddon Promoted to VP, Future of Work and Workforce Transformation at Google

David Sneddon has been promoted to Vice President, Future of Work and Workforce Transformation at Google, taking on a leadership role focused on how organizations and employees adapt to changing workplace models and technologies.

Jonny Cartwright Named VP, Clients and Strategy at Silver | B Corp™

Jonny Cartwright has taken on the role of Vice President, Clients and Strategy at Silver | B Corp, adding a senior leadership appointment to the agency’s client and strategy function.

• Article Of The Week…..

How Netflix’s Personalization Engine Generates $1B+ in Annual Retention Value

Netflix understands that distinction better than most digital platforms. Members watched more than 97 billion hours in the first half of 2026, the company’s highest-ever half-year viewing total. That level of engagement does not come from content volume alone. 

Rules-Based Personalization vs. AI-Driven Personalization: Which Drives Better Revenue per Visitor?

Personalization has crossed the line from nice-to-have to basic customer expectation. A lot of businesses have upgraded the promise faster than the engine behind it can actually keep up. A visitor wants things that feel relevant, while the marketing team might still be wrestling with a growing stack of segments, conditions, content variations, and approvals, like it’s all just one big moving target.