MarTech360’S Weekly News Roundup With PubMatic, Telnyx, Teradata, SAP, ServiceNow, Iterable, Jasper, Sprinklr And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Pubmatic Launches Governance Architecture For Agentic Advertising On Agenticos

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of its advanced guardrail architecture, a first-of-its-kind customizable governance framework purpose-built for autonomous advertising. 

Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™

Jellyfish, a global digital marketing leader within The Brandtech Group, Announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.

• In Stack & Platform news this week…

Telnyx Launches Email API, Completing Its Multi-Channel Platform for Real-Time Agents

Telnyx announced the launch of its Email API, enabling businesses to send transactional and marketing email through the same REST API they already use for SMS, voice, and WhatsApp. With this launch, Telnyx becomes a single-provider solution for every major communications channel and gives agentic applications a single foundation to build on.

Beyond the SQL Barrier: Teradata Brings Enterprise-Grade Data Analyst Agent to AWS Marketplace to Accelerate Marketing Analytics

Marketing and advertising have been facing a paradox for quite some time now. Large enterprises accumulate huge amounts of multi-channel data – from live programmatic impressions and online behavioral streams to offline point-of-sale transactions and customer relationship management interactions. However, converting these highly sophisticated data sets into action typically involves going over several technical barriers.

• In CXO Moves news this week…

Irina Kyselova Joins Sprinklr as Senior Director of Customer Success EMEA

Sprinklr has appointed Irina Kyselova as Senior Director of Customer Success EMEA, strengthening its customer success leadership as the company continues to expand its AI-native customer experience management platform across the Europe, Middle East, and Africa (EMEA) region.

Tom Newton Promoted to Chief Marketing Officer at Jasper

Jasper has promoted Tom Newton from Vice President of Marketing to Chief Marketing Officer (CMO), marking a new chapter in the company's marketing leadership as it continues to expand its AI-powered marketing platform.

Morgan Lehmann Joins Iterable as VP of Global Demand Generation

Iterable has appointed Morgan Lehmann as Vice President of Global Demand Generation, strengthening its marketing leadership as the customer communication platform continues to expand its global growth strategy.

Sameer Tikoo Appointed Chief Growth Officer at Hitachi Americas

Hitachi Americas has appointed Sameer Tikoo as Chief Growth Officer (CGO), strengthening its executive leadership as the company continues to expand its digital transformation, AI, and industrial technology initiatives across the Americas.

SAP Appoints Margaret Adam as Senior Vice President, Global Partner Marketing

SAP has appointed Margaret Adam as Senior Vice President, Global Partner Marketing, strengthening its global marketing leadership as the company continues to expand its partner ecosystem and AI-driven enterprise strategy.

ServiceNow Appoints Simon Mouyal as Chief Marketing Officer

ServiceNow has appointed Simon Mouyal as its Chief Marketing Officer, strengthening its executive leadership as the company accelerates its AI-driven enterprise strategy and global market expansion. Mouyal will oversee ServiceNow's worldwide marketing and communications organization and serve on the company's executive leadership team.

• Article Of The Week…..

Branded Communities vs. Creator-Led Communities: Which Generates More Defensible Brand Equity?

What happens when the creator who built your audience goes and switches platforms, starts feeling less relevant or just walks away? That question is sitting right in the middle of modern marketing, like constantly hovering there. The fight isn’t really about grabbing attention anymore. 

Every Brand Will Have a Voice: How AI Agents Will Replace Websites as the Primary Brand Interface by 2029

Static websites are quietly becoming the slowest employee in the customer journey. They sit there and wait for somebody to come in, click through the menus, rummage for information, and then kind of finally decide what to do next. But in the meantime, AI agents are turning that whole pattern upside down.