Neelakshi Manchanda Joins WPP Media as Senior Director

Neelakshi Manchanda has joined WPP Media as Senior Director, marking a new leadership move within the media and advertising industry. Her appointment was shared as she begins a new position with the global media organization.

Manchanda brings experience from the technology and digital business ecosystem, with her professional background including work across enterprise and mid-market growth. Her experience spans sectors such as retail, FMCG, BFSI, healthcare, and telecommunications, giving her exposure to a range of business and customer environments.

Her move to WPP Media comes as the media industry continues to change through the growing influence of data, artificial intelligence, automation, and evolving consumer behavior. Media organizations are increasingly required to connect audience insights with business objectives while managing campaigns across a fragmented set of platforms and channels.

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Senior leadership roles within media organizations are also becoming broader. Beyond traditional media planning and buying, leaders are increasingly working across data, technology, measurement, client strategy, and operational transformation.

Manchanda’s background across multiple industries provides experience in navigating different customer and business requirements. Her new role at WPP Media places that experience within a media environment where technology and marketing are becoming increasingly interconnected.

The appointment also reflects the continued movement of professionals with technology and growth experience into senior positions across the media ecosystem. As advertisers seek more measurable and integrated approaches to marketing, professionals who understand both business requirements and technology-enabled solutions are taking on increasingly important roles.

For the wider MarTech and AdTech industry, Manchanda’s appointment highlights how media leadership continues to evolve alongside changes in digital advertising, AI, data, and customer engagement.

Her move adds another senior professional to WPP Media’s organization as the media industry navigates an increasingly complex landscape shaped by changing audience behaviors, emerging technologies, and new approaches to marketing effectiveness.