Onescreen Names Adam Skinner as CEO to Expand Modern OOH

Onescreen has appointed Adam Skinner as Chief Executive Officer as the out-of-home (OOH) advertising company looks to expand its approach to data-driven and measurable media buying. Skinner joins from Epsilon, where he served as Managing Director of Retail Media, and previously held Chief Technology Officer and Chief Operating Officer roles at CitrusAd.

Skinner succeeds Alex Ewing, who has led Onescreen since 2023. His appointment brings experience spanning retail media, data, technology, operations, and media network development at a time when OOH is becoming increasingly connected to digital advertising and performance marketing.

Before joining Epsilon, Skinner was part of the early engineering team at CitrusAd. During his tenure, the retail media platform expanded from serving fewer than 10 clients to more than 150 retailers across 30 countries before its acquisition by Publicis Groupe's Epsilon in 2021. At Epsilon, he managed commercial, product, technology, and operations functions as Managing Director of Retail Media.

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The move comes as OOH continues to adopt more digital infrastructure and measurement capabilities. U.S. OOH revenue reached $9.5 billion in 2025, while digital out-of-home (DOOH) grew 12.9% year over year and accounted for 36% of revenue, according to figures cited by Onescreen.

For marketers, the development reflects a broader shift in how physical advertising is being evaluated. As brands increasingly expect clearer audience data, standardized measurement, and performance signals across media channels, OOH operators are under pressure to make inventory easier to plan, buy, and measure.

Skinner has also been involved in the launch of more than 150 media networks globally and participates in IAB committees focused on commerce media, measurement, and DOOH. At Onescreen, his experience in retail media and technology is expected to shape the company's next phase as OOH becomes more closely connected with the wider commerce media ecosystem.