Patrick Affleck Appointed CEO of Havas UK & Ireland Village

Havas has appointed Patrick Affleck as Chief Executive Officer of its UK and Ireland Village operations, bringing media, creative, data, customer experience, public relations, and consulting capabilities under his leadership.

Affleck will oversee Havas Village operations in London, Manchester, and Dublin. He will work alongside Mark Whelan, who continues as Chairman and Group Chief Creative Officer of Havas Village UK. The new structure is intended to bring the agency group’s specialist capabilities closer together as clients increasingly seek integrated marketing services.

Affleck joined Havas Media Network in 2020 after spending 12 years at Dentsu across the United States and the United Kingdom. He has served as CEO of Havas Media Network UK and Ireland, where his remit expanded beyond media into areas including data, technology, B2B, content, social marketing, experiential, connected commerce, and creative services.

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During his tenure, Havas Media Network UK and Ireland doubled in size and developed a more integrated operating model. The business also expanded its capabilities across several areas that connect media planning with broader marketing and customer engagement activities.

The leadership change comes as agency groups continue to reorganize around the growing demand for connected services. Brands increasingly expect media, creative, data, technology, and customer experience teams to work from shared objectives rather than operate as separate functions.

For Havas, the Village model places greater emphasis on coordination across disciplines. Affleck’s new role will cover media, creative, data, CX, PR, consulting, employee branding, and design, giving him responsibility for a wider set of services than his previous media leadership position.

The appointment also reflects the changing expectations of agency leadership. Senior executives are now required to understand not only campaign delivery and commercial performance, but also how data, AI, technology, and customer experience contribute to marketing effectiveness.

Affleck will report to Peter Mears, Global CEO of Havas Media Network, and Donna Murphy, Global CEO of Havas Creative and Health Networks.