Qualtrics Appoints Kelly Stone as Head of Field and Partner Marketing

Qualtrics has appointed Kelly Stone as Head of Field and Partner Marketing, strengthening its marketing leadership as the experience management company continues to expand its enterprise go-to-market strategy.

In her new role, Stone will lead field and partner marketing initiatives, focusing on strengthening collaboration with regional sales teams, strategic partners, and channel ecosystems. Her responsibilities are expected to include driving demand generation, supporting partner engagement, and developing integrated marketing programs that align with Qualtrics' broader business objectives.

Stone brings extensive experience in B2B marketing, partner strategy, and field marketing. Throughout her career, she has led initiatives that connect marketing with sales organizations, helping enterprise technology companies build stronger customer relationships, increase market reach, and accelerate revenue growth through collaborative marketing efforts.

Also Read: Stephanie Pareja Joins Havas Media Network as Supervisor, In Market

The appointment comes as enterprise software companies continue to invest in field and partner marketing to support increasingly complex buying journeys. With organizations relying on partner ecosystems, solution providers, and regional sales teams to reach enterprise customers, field marketing has become a critical component of modern go-to-market execution.

The growing adoption of AI, automation, and data-driven marketing is also reshaping how organizations engage customers and partners. Marketing leaders are increasingly using predictive insights, personalized campaigns, and digital engagement strategies to improve pipeline development and deliver more relevant customer experiences.

Leadership appointments such as this highlight the evolving role of marketing within enterprise technology companies. As businesses continue to align sales, marketing, and partner organizations around shared growth objectives, experienced leaders in field and partner marketing will play an increasingly important role in strengthening customer engagement, expanding partner ecosystems, and driving sustainable business growth.