ServiceNow Names Abid Chaudhry As Senior Director of AI Strategy for Global Product and Solutions Marketing
ServiceNow has appointed Abid Chaudhry as Senior Director of AI Strategy for Global Product and Solutions Marketing, adding a senior leader focused on the intersection of artificial intelligence, product marketing, and go-to-market strategy.
Chaudhry’s new role places AI strategy within ServiceNow’s global product and solutions marketing organization. He will focus on how AI developments, including agentic AI, can be incorporated into product marketing strategies and communicated to business audiences.
The appointment comes as AI becomes increasingly central to enterprise technology strategies. Companies are moving beyond experimentation with generative AI and exploring how autonomous and agent-based systems can support workflows, decision-making, and business operations.
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This shift is also changing the role of product marketing. Marketing teams increasingly need to explain complex AI capabilities in ways that connect technology with specific business problems and outcomes. For enterprise technology providers, that requires close alignment between product strategy, customer needs, market positioning, and go-to-market execution.
Chaudhry’s focus on AI strategy comes at a time when agentic AI is emerging as a major area of interest across the technology industry. Unlike conventional software tools, AI agents can be designed to perform sequences of tasks, interact with systems, and act with varying degrees of autonomy. This creates new opportunities as well as questions around governance, trust, security, and implementation.
For ServiceNow, placing AI strategy within its global product and solutions marketing organization highlights the growing connection between technology development and market communication. As enterprise buyers become more familiar with AI, marketing teams are increasingly expected to help organizations understand where these technologies can deliver practical value.
Chaudhry’s appointment reflects the broader evolution of AI-focused marketing leadership. Senior roles are increasingly combining technology strategy with product positioning and customer education as businesses navigate a rapidly changing AI landscape.
His new position adds another layer of AI expertise to ServiceNow’s global marketing organization as enterprises continue to evaluate how generative and agentic AI can influence the future of work and business operations.
