Tom Amies-Cull Joins WPP Media as Chief Operating Officer, EMEA
Tom Amies-Cull has joined WPP Media as Chief Operating Officer, EMEA, taking on a senior regional leadership role after a period working in a consulting capacity.
Amies-Cull shared the move as a new professional chapter, reflecting on his first month with WPP and the transition back into an operating role within the media industry.
As COO for EMEA, Amies-Cull will be responsible for supporting the operational performance and coordination of WPP Media’s business across the region. The role comes at a time when media organizations are managing significant changes in technology, data, AI, and the way advertisers plan and measure campaigns.
The media industry has become increasingly complex, with agencies and advertisers working across a growing number of channels, platforms, data sources, and measurement systems. This has increased the importance of operational leadership in connecting teams, processes, technology, and client requirements.
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Amies-Cull’s move also comes as media agencies continue to adapt to the growing influence of artificial intelligence. AI is being incorporated into areas such as planning, optimization, audience analysis, creative development, and reporting, creating new operational considerations for large media organizations.
For regional leadership teams, the challenge is increasingly about balancing innovation with consistent execution across multiple markets. Operational roles such as COO can play an important part in aligning regional teams while supporting changes in processes and technology.
Amies-Cull brings experience from both consulting and the media sector to his new position. His return to an operating role places him within a global media organization at a period of significant transformation across the advertising ecosystem.
His appointment highlights the continued evolution of senior agency leadership roles, where operational responsibilities are increasingly connected to technology adoption, business transformation, talent, and client delivery.
As WPP Media continues to navigate changes across the global media landscape, Amies-Cull’s EMEA role will place him at the center of regional operations and the ongoing transformation of how media businesses work with advertisers and agencies.
